Many people are confused about the role of advertising in the marketing medium, so here's a simple view of where it fits in.
In traditional marketing, we talk about 4 P
o Product
o Pricing
o Place
Presentation
Last Chapter – Introduction is what we mean when we say you are "doing your marketing."
But first, let's analyze the purpose of marketing and why you want to succeed.
The Marketing Goal or its biggest task is to convince
customers to visit you online or offline so you can
announce offers .]
credit card and ready to buy so there is no need to sell. "
Whenever and wherever you get in front of a potential market, your marketing ability – you're sharing or receiving the message over you.
You could say that it started as far back as Babylon when Town Crier was the only mission! They walked around the town and shouted to people to go to the market and you went to the market with your products to "present your offer."
With the invention of printing and other technologies, you now have a smorgasbord of delivery methods or media to reach people like
o Print – newspapers, magazines, brochures, newsletters
o Telephone, mail, fax
o Radio and television,
o Internet – through websites, blogs, social networking sites, email, video and audio podcasts
o Teleseminars & webinars
o Mobile phones – Blackberry and cell phones or cell phones
and do not let go of public talk and network
Now this range is increased complex. But the choice is good and you do not have to use all of these but they are available to you.
You will either speak or write. Simply reduce what makes sense for you and your business and use your strength to process a plan.
Just remember that the marketing rules remain unchanged regardless of the medium – so the goal of marketing is still the same. So where is the ad fit into this?
Advertising is to advertise you online or offline. Simply part of your marketing efforts, it's the sales action when you make the sale or "promote your offer". This might be verbal or written in all the media you use for marketing. What adds to the confusion is sometimes large companies use image-based ads to awareness so that the "sales pitch" is not obvious.
But the main goal is to sell .
]
So you create ads in one form or another and bring them in front of your audience.
Small businesses can not afford to waste money on image ads designed for masses to promote brand-known brands. It's simply not meant to sell, NOW.
What I do recommend is Direct Marketing based on one-on-one relationships and uses proven direct response to ad campaigns instead of mass advertising.
The purpose of a direct answer ad is to get an answer right now! That means that these ads actually ask for the opportunity to do something.
Whether you're building a list, selling goods or services, appointments or even something you give away – you still need to "sell" it to your prospect.
In a nutshell, the ad component of marketing and direct marketing and advertising are the championships for small businesses.