Advertising is a form of communication with the public. It is usually unilateral, ie. from the company to the buyer / potential user of the product. It is a form of communication that usually tries to persuade potential customers to buy or consume more of a particular type of product / service. As right defined by Bovee, "Advertising is personal communication of information that is usually paid and generally convincing in nature about products, services or ideas by intelligent sponsors through the media."
Advertised Important Tools Communication is used to promote products and services in business. It can also be used to inform, educate and motivate the public about inappropriate issues like AIDS, do not drink and run, Polio, save water, electricity, animals and trees, etc. . "The ad justifies its existence when it is used in public opinion – it's too much a tool for commercial use only." – Nominated for Howard Gossage by David Ogilvy.
Ads are more effective with products that can be distinguished from similar products based on agreed consumer quality. Tom Egelhoff has classified ads into 6 types, ie. for corporate image, brand name, ad service instead of product, business-to-business ad, affiliate advertising, and public advertising. Television, Radio, Cinema, Magazine, Magazine, Newspaper, Video Games, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are different means used to deliver the message. The companies choose the method according to cost, budget, target audience and their response. However, ads and personal recommendations have become unpaid and can provide a good exposure to minimal costs.
Various new ads are growing fast. One of them is social networking. There is an online advertising focusing on social networking sites and use of the Internet / World Wide Web in order to deliver marketing messages and attract customers. The other is E-mail advertising; E-mail Marketing is often known as "opt-in-email advertising" to distinguish it from spam. "I believe credibility is one of the biggest issues still covered by advertisers on the Internet. Everybody is watching" privacy "as an important concern, but credibility will greatly facilitate or disable site profitability. Businesses may have a web presence and, unless the brand Being familiar, consumers have no way of knowing whether it's a big business, a small business, an honest company or a single scoundrel. I might be worried about my personal data that violates my Privacy, but I'm much more worried about it Whether a person or company I have to deal with is reputable. Can I believe my claims? Do I recalculate if something is wrong with the warning? Trustworthiness is no longer I can not judge anyone from my business when I do business online . I can not see my hand and look into their eyes to judge their true values a big deal. "- Jef Richard.
For the message to be effective, keep them short, simple, crisp and easy to swallow. It is necessary to translate products / services deals into meaningful customer benefits by promoting and building awareness and creating feedback. HUGSLU: – AIDA MODEL-LIMIT, WEIGHT, LAW, AND ACTION.
In a modern scenario, most companies outsource their advertising to an advertising / agency that is a service company that specializes in creating, organizing and managing ads and sometimes other types of promotions such as public relations, promotions and sales growth for customers his. The groups of the agency are: – The Creative Department (which creates actual advertisement), Account Service (which is responsible for creative, team, media, and production coordination), Creative Service Production (here are employees who contact suppliers of various creative media), Second Division and Employees. (such as public relations). As David Ogilvy once said, the relationship between the manufacturer and his agency is almost as close as the relationship between patient and doctor. Make sure you can live happily with your prospective customers before accepting your account.
Thus, I would finish with the famous words Bruce Barton (1955), "Advertising is a core element of democracy. The election takes place every minute of the business day versus hundreds of thousands of stores and stores where customers tell their wishes and decide which manufacturer and what product should be a leader today and who will lead tomorrow. "
Source by Rupal Jain