Advertising, as we know it, probably began to flourish in 1904 when John E. Kennedy obscures the world to the definition: Ads are Selling in Printing. Definition that has not been better since many have tried.
But modern advertisements start several years earlier than Kennedy when Richard Sears produced the first mailbox collection (around 1892). This store contains hundreds of pages for sale and each with their own sales listing. And Sears Roebuck is still going strong today, in marketing and sales.
At the moment, agencies ran up anywhere. And the people they work and train, understand us with such treasures that all the top markets today publish in their resource collections and make use of them.
Shortly after Kennedy came to the scene, Claude Hopkins came along. He left us with a legacy that we should all thank him for. He pioneered market research, sampling, supporting documents and much more.
In the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.
Since the mid-century, such likes have appeared like Elmer Wheeler, Robert Collier and other contemporaries.
After the war, adverts David Ogilvy, Joe Karbo and Gary Halbert also played their goal.
And living mysteries Jay Abraham, John Carlton, Dan Kennedy and Ted Nicholas have made millions for themselves and their customers.
By the end of the last century, the greatest marketing tool of all time was available to the world – the Internet. The early pioneer of the Internet, Ken McCarthy, is still around and his "System" symbols are absolute must be attended.
The Internet has opened a new world to advertise and market. And a new type of entrepreneur has been born. Guys like late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short time.
One thing that all these "experts" have in common is that they have investigated the boundaries. They have studied psychology what makes people buy. They have learned these rules from the great master of the past John Kennedy, Claude Hopkins, Walter Dill Scott, Elmer Wheeler.
And that's what my articles are about.
You will be taken from the beginning of the ad and gain insight into the writing, ideas and philosophy of most market participants who ever lived.
Certainly, you will know a lot of the topic mentioned when we take the "journey" but it's doubtful that you've come across it all.
All top marketers recommend that you constantly improve your education and you will not do better than picking up (or all) content that will affect your "trip".
Each script mentioned in this "trip" is a desirable addition for your resource collection.
Pick them up, maybe one by one. And you will benefit from them, as all the great gentlemen have done past and present.
This article is a short story about events that led to the appearance of John E. Kennedy in 1904.
But it also describes some millions of advertisements.
1704 The first sheetmap is displayed. It was in a Boston newsletter and bought a buyer for a estate in Oyster Bay, Long Island.
1729 Benjamin Franklin begins publishing the Pennsylvania Gazette in Philadelphia that contained advertisements.
1742 America's first magazine advertisements published by Benjamin Franklin in General Magazine.
1784 America's first successful newspaper, Pennsylvania Package and Daily Advertiser, begins in Philadelphia.
1833 Benjamin Day presents the first successful "penny" of the newspaper, The Sun. Circuit reached 30,000 in 1837, making it the largest in the world. 1845 Volney Palow opens the first agency in Philadelphia.
1868 Francis Wayland Ayer opens NW Ayer and Sons in Philadelphia with only $ 250.
His first clients are Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing Machines & Ponds & # 39; s beauty cream.
1873 The first agency agency in New York.
1877 JW Thompson buys Culter and Smith from William J. Carlton and pays $ 500 for businesses and $ 800 for office furniture.
1880 The founder of John Wanamaker Agency becomes the first distributor to recruit John E. Power's representative copywriter.
Wannamaker makes a famous statement: Half of my ads are wasted, I just do not know every half.
1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.
1881 Procter and Gamble advertise Ivory Soap with an ambitious budget of $ 11,000.
1886 NW Ayer Promotes an ad with the slogan: Keeping forever on it brings success.
1886 Richard Warren Sears became the first market in the world.
1891 George Batten and Co open.
1892 NW Ayer hosts the first full-text application.
1892 Sears Roebuck formed.
1893 inkjet printer founded by George P. Rowell. Magazine that works as a small principal in ad lists.
1898 NW Ayer Helps National Biscuit Co. boot the first packaged biscuit Uneeda.
1899 Campbell soup makes their first adverts.
1899 JWT will be the first agency to open an office in London. 1900 N. Ayer creates a business area for organizing advertising campaigns.
1904 John E. Kennedy explodes the scene to change the appearance of ads forever.
The next article will continue with the development of ads as we know it.
Mailing Advisor Ted Nicholas said the old market was the best and that they and the works they produced would be investigated – he did!