Space … The Final Frontier …
It is also a land loaded with floating metal objects that rotate the planet and beam signals back to our gadgets . One of these floating metal objects is a satellite designed to push radio programming to our receivers. In the United States, the only brand on the market is Sirius XM satellite radio.
Satellite radio is filled with hundreds of stations with programming that varies from hit to obscure music; talk programming from conservative views to home design tips to Howard Stern. Essentially it is a medium that offers something for everyone.
A common misconception about the medium is that it is "commercial free". It is one of the reasons that it is becoming a very popular option for satellite radio advertising. Mens de musikstationer forblir fri for nogen satellitradioannonsering, talesentalerne ikke gør. They have several commercial breaks per hour just like any talk show on AM or FM radio. De viser som tilbyder reklamemuligheder er ganske forskellige og tilbyder annoncører en måde at mikromål en målgruppe med en bestemt interesse.
What does satellite radio advertising cost? Svaret på den spørgsmålet vil variere afhængigt af det station, du ønsker at annoncere på. Sommige van de meer nich-formaten met een lagere publiek kunnen zo laag zijn als vijf dollar per commercieel, terwijl de topstations zoals Howard Stern kunnen kosten honderden dollars per luchtvaart omdat het bereik van een station als dit veel groter is.
Satellite radio offers small and medium sized companies that do not have a large budget.
This is something new, because the price point to reach a national audience on national TV-of-a-syndicated radio-show kan være far to-koste for små og mellomstore bedrifter. Med et startbudsjett på cirka 5k kan næsten enhver virksomhed sende deres besked til satellitten via satellitradio. The message can also be targeted to a very specific group of people based on the programming that the radio commercial airs on. Programming targets range from pet lovers to cigar enthusiasts to new moms and everything in between.
What was once the work of science fiction, is now a medium that puts another tool in the arsenal of small business when they want to get an effective message out to the masses on a restricted budget.