If you've always thought about using offline methods to bring visitors to your website, pay attention.
Get the newspaper and review the category. Read this article and go back and look at the newspaper. You must realize that 90% of all ads are a total waste of money.
I have often been surprised that CEOs hire dealers and give them a goal. They will always analyze expenses with the aim of knowing if they are worth the money.
But when it comes to advertising, they say only 2% of sales for marketing. If the challenge is a manager will not tell you if he is getting value for money he will probably say we've always done it this way.
But how do you know which ad attracts more money? Is using radio better than television? What about newspapers? What if you double your marketing costs, will your sales double? These are important questions to ask. You may not be able to get the answers until you try.
In a short period of time, I will reveal important items to look for in any ad before accepting it for testing.
First of all, let me know that the purpose of advertising is to make sales or other measurable and desirable features. Whether you are promoting a brand image, you must have a predetermined goal and can recommend it at the end of the exercise. In all cases, the brand is no brand if it has no customers or followers. How do you know that sponsoring rugby tournaments has increased your brand? And if so, what percentage?
People everywhere have fears and wishes. They will look little about your business or products. If your product does not match their needs, they will quickly switch to something else.
If your business has been around the age of 89, when you stop solving people, you start losing yourself. Nobody will take care of your great name if you lose people's trust that is the end of history. Nobody will take care of how much you've spent on the brand.
When you place an ad, ask yourself the following 4 contractual questions.
1. Will this advertisement make any cravings for this product or service? "
2. Is the advertisement explaining all the reasons why this brand is the only one to look at?
3. Is the ad emotional?
4.
If you set up an advertisement on the TV and asked them to see and press and posters for more information and # 39; it means you're not giving a perfect story. How do you expect people to make a decision? ? You also indicate that it is not urgent.
If you put an ad and tell people that your store has great products, you do not show that there is a difference between what's available in other stores. What's the difference? on your supermarket and others? You're just sock of sugar from the same production. Define yourself from everyone else and tell people.
Go back to the magazine and go through all the advertisements Why do not you find anything? How do these advertisers expect to make money from their investment?
Next time you're setting up an ad, do not be fooled by those who come across knowing how.
By the way one of the reason business owners put up lame ads is because of laziness. They simply are not interested in monitoring performance and getting to know the results of their investment. That means they do not want to be responsible.
You will agree that if marketers were responsible, some of the billboards you see in some of the most upscale places in the town are never on them.