Here's a very simple formula to enhance the performance of any Google campaign. We have used this formula again and again to continue to improve our ads and change them to the winners.
If you follow these steps, it's almost guaranteed that you'll soon see great results. And the best part of this secret in AdWords?
It's free!
It's free to follow this proven policy. In fact, it will not only increase your Google campaign, but it will also save you time!
PLEASE NOTE: Here's one of Google's most powerful secrets:
] – Always check your ads: It does not matter what you do, you should always have at least two versions of your ads
– Always keep optimized: This is where most people fail. Why?
First of all, many Google AdWords users are not thinking about what to test.
Secondly, most users of Google AdWords do not know when to return to further optimization of the AdWords campaign. And if you do not know, you'll probably forget that you do not have time to keep track of your AdWords account.
It's a free automated AdWords optimization tool out there (this tool is NOT from Google), which automates the testing of different ad versions. Then you will let you know by email when you have an attractive ad. It's when it's time to make adjustments to your lost advertisement and then run another quiz.
How is a free tool, NOT from Google, help?
If the test is a slow and painful process, you just have to quit. And you could miss a bunch of "accidents" as you try something and suddenly stumble upon an ad that makes 100% better than before.
These successful "accidents" happen to us all the time in our own campaigns
Here's an example,
To test something that is very small in meditation advertising (number of minutes mentioned in the ad text – "15 mins" vs "5 mins.") greatly affected the clickthrough rate and clickthrough rate of this ad group.
Ad Version 1;
] How to Meditate
Did you just think about
15 minutes a day could change your life?
Ad Version 2
How to Meditate
Did you just think about
5 My day could change your life?
Can you see the difference? The only text that is different is the number of minutes.
The ad called "15 minutes" had a clickthrough rate and conversion rate twice the ad format called "5 minutes"!
Should we always say "15 minutes" would make 100% better than "5 minutes"?
No way!
Could we reasonably say that "5 minutes" would lower the conversion rate by 50%?
No way!
The only way we discovered this great boost was to use the free optimization tool mentioned below. Here are some additional steps to help you improve your Google AdWords account,
– Continue reading resources like this and
– Continue reading ads on Google to continue to get new ideas about things you can try
What you need to understand: You need to use automation to help you manage your Google AdWords campaigns. If you do not, you'll forget to monitor enough and quickly miss. You need to look for a free AdWords optimization tool that automatically helps manage and improve your Google AdWords campaigns. These free, work-saving and temporary tools are out there. All you have to do is find them.
Source by Roger Hall