You're thinking about more ways to advertise your business and the idea of "radio" has popped into your head! Good for you, you are certainly on the right track when it comes to getting your name and message out of front of the crowd.
While the radio reaches more people than almost another medium every time the message is moved, you need to make sure your message is optimized for full potential so you get the best chance to see results . Make your radio ads different.
If your business has a shopping window, it's probably done by professionals. Sure you could have gone down to the hardware room and pick up a dozen pillow and "do it yourself" or have a great cheap sign that could breathe the vapor instead of you … but you're probably sure enough to get the icon put together by someone who knew what they were doing.
When it comes to creating your radio for your advertising campaign, be sure to follow the same logic. While you could of course go "do it yourself" or "cheap" way, the result would be to spray paint vs professional. While this is obvious to some, it is not with others. If you take a moment to take ads on your radio station at a local station, you can easily find those who went cheap and those who invested in commercial radio advertising.
When an advertisement is on the market Created by professionals: It just sounds better … There is no easier way to put it. The message stands out, it gives a sense of professionalism that in turn builds confidence in your potential customers. If an advertisement is created inexpensively with the same voices that are on any other business in the air or read by someone who clearly has no conviction behind what they are talking about, your business also appears as untested and without saying it's "amazing". Is this the type of message you want to transfer?
Creating a commercial radio for your advertising campaign is not a very expensive proposition and can be done in a very short time. The results more often than not will compensate for your first sale.