It's easy to focus on Google AdWords. The idea that someone clicks on your ad and costs you money each time can be overwhelming. The best method – after the first days of starting a new campaign – is walking away from monitoring your account for a moment. Then, come back to view and make the necessary changes.
Here's how;
After you set up your new campaign, watch your ads closely for the first hours and days (especially if you've selected popular keywords). Why?
You want to build a good Quality Score for your ads to save money in the long run. But you do not want to offer too much and end too high on the search results page (especially number one position – which is often ineffective and avoiding).
It's usually 2-3 hours before clicks from your ads and start signing in to your Google Account. So do not get too stressed for the first few hours.
But if you can, I recommend that you sign in to your new campaign in 2-3 hours. To see how things are going. You may find that you are mostly under or above a bid because of the amount of clicks you get (or not).
Remember to set a daily budget in Google Account Manager (Edit Campaign Settings> Financial Options). Many unfortunate advertisers have learned from their fear that it's easy to blow an ad group for months after a few days – if your campaign budget is incorrect.
Continue this surveillance process for a day or two, until you get an ad position you're looking for. Then gradually reduce your bid.
And relax.
You've done a great job to get your ads started on the way to success – you deserve a break.
Remember that Google AdWords will be used for a long time to build leads and sales for your business. Try not to worry about low imperfections and look at the bigger picture. If things are not working, it's almost always something that can be done to improve the situation.
Or if your ad does not work after you've tested a number of fixes (including changes to your landing page), it's sometimes best to stop your campaign. And start over with new ones.
What you need to understand: At the start of a new Google AdWords Campaign, you need to closely monitor things to avoid spending your money. After you're pretty comfortable things go pretty well – try to relax. Take a break and get away from your Google Account for a few days.
Source by Roger Hall