A friend of mine was asking me just how I succeeded with my Google advertisement while he was getting no results.
He had spent some money and got some clicked, but he complained that every time he entered his keywords, his ads did not show.
Have you checked with Google? I asked. De har en overvåkningspolicy (Sandbox) for annonser hvor de lar annonsen din gå veldig lavt før de sjekker og godkjenner det. Den godkendelse afhænger af det du annoncerer, din målgruppe, din landingsside, og om du tilbyr hva du annonserer. There seem to be many factors involved.
Are you referring people to your home page where that big noisy music is heard with the nice looking but completely irrelevant flash animation thing with no ship button to relieve the poor and completely stunned first time visitor? Well, that could be one reason to get disapproved.
You have to narrow your ads to specifics and take people to exactly the page where you offer what you have advertised. Og sørg for at neste steg er informasjon om hvordan du kan kjøpe eller kontakte deg. Advertisements like: Hay I'm here and here is my site with all the goodies you can buy, will most probably get you a big advertising bill with no sales.
Advertise one book. Og sørg for at landingssiden viser information om boken og hvordan man køber den.
And start low. Do not go out spending too much per click. Start with ads that would cost you 3 to 5 cents. Find keyword that does not ask for too much. If they want too much, let them sit for now.
Key words should be repeated in the ad. Dat is een manier om relevant te zijn. Ef þú hefur ný leitarorð sem ekki tengjast þínum auglýsingasviði, skaltu bara búa til nýjan auglýsingahóp. Do not create one campaign with a large number of keywords. Opprett små grupper med kampagner med få søkeord i hver og annonser som relaterer seg til disse søkeordene og også i hver annonse send den besøkende til en side hvor du tilbyr den spesifikke tjeneste eller produkt. Then use trial and error and test.
To your ads, always make small changes at a time and let the two ads run together and see which one performs better. Keep the better performing one and delete the other. Deretter oppretter du en annen annonse med neste endring, og annonsene skal igjen kjøres side om side til du vet hvilken som er bedre. Keep the good one and stop the other. This way, you keep growing steadily but surly.
Advertising on Google is an art and science. Du har å være tålmodig, kreativ, og tror den måten en besøkende ville tenke på.
And continue testing products to find niches in your industry. What do you think? Og þegar þú finnur þetta njósnar, þá koma inn í artilleríur og góða heppni