Month: December 2017

It's easy to focus on Google AdWords. The idea that someone clicks on your ad and costs you money each time can be overwhelming. The best method – after the first days of starting a new campaign – is walking away from monitoring your account for a moment. Then, come back to view and make the necessary changes.

Here's how;

After you set up your new campaign, watch your ads closely for the first hours and days (especially if you've selected popular keywords). Why?

You want to build a good Quality Score for your ads to save money in the long run. But you do not want to offer too much and end too high on the search results page (especially number one position – which is often ineffective and avoiding).

It's usually 2-3 hours before clicks from your ads and start signing in to your Google Account. So do not get too stressed for the first few hours.

But if you can, I recommend that you sign in to your new campaign in 2-3 hours. To see how things are going. You may find that you are mostly under or above a bid because of the amount of clicks you get (or not).

Remember to set a daily budget in Google Account Manager (Edit Campaign Settings> Financial Options). Many unfortunate advertisers have learned from their fear that it's easy to blow an ad group for months after a few days – if your campaign budget is incorrect.

Continue this surveillance process for a day or two, until you get an ad position you're looking for. Then gradually reduce your bid.

And relax.

You've done a great job to get your ads started on the way to success – you deserve a break.

Remember that Google AdWords will be used for a long time to build leads and sales for your business. Try not to worry about low imperfections and look at the bigger picture. If things are not working, it's almost always something that can be done to improve the situation.

Or if your ad does not work after you've tested a number of fixes (including changes to your landing page), it's sometimes best to stop your campaign. And start over with new ones.

What you need to understand: At the start of a new Google AdWords Campaign, you need to closely monitor things to avoid spending your money. After you're pretty comfortable things go pretty well – try to relax. Take a break and get away from your Google Account for a few days.

Source by Roger Hall

Pinterest has now tracked the trail of some other social networks and has added advertisements. Pinterest has now "introduced pins". This is similar to introducing Facebook posts and introducing Twitter on Twitter. This functionality will only be available on Pinterest Business pages. Companies will have the opportunity to show their pins at the top of search results and sort streams for a fee. Promo pins will look like ordinary pins unless they get "introduced" tags. They will also have a small gray icon. If you click the icon, you can learn more about the pin and why the pin was displayed.

While Pinterest will now allow ads, they are careful. There will be no prominent banners or pop up ads. All advertised pins that you see should be appropriate. For example, if you are looking for diving then you might see familiar pins related to sections. You could see a pin for scuba diving, scuba diving and more. You must always know if you see a pin and why you see it.

Addition of ads and promotional posts is a plus for retailers. Retailers can use these promotional pins to drive traffic back to their pages. For example, if someone is looking for the shoe, then a shoe dealer will now have the opportunity to show promotional shorts for his shoe. Edison Research says that 27% Pinterest users have already bought on the basis of the pins they have seen.

As business owners, you want to find out what images are related to your business, which you can promote successfully on Pinterest. This can be done by accessing Pinterest Analytics. Please note that these types of analyzes are only available from Pinterest Business Account. The analyzes can show you which pins are the most, who's dressing them and what items are attached with this pin. This information can be used to determine which pins you intend to promote.

At this point, Pinterest is still promoting ads in the "testing phase". They are running ads from selected companies; however, they are not charging at this point. You need to create a Pinterest account now so that you will be ready when an ad is opened.

Source by Adrienne Dupree