Month: December 2017

What's the only thing you can do to improve your ads? If you're on television, try this simple test: Reduce volume and watch your ad. Ask yourself the following question: Did I see the brand of my brand? Was it visualized? Even better was visually convincing? Or even provocative?

This suggests that the simplest, easiest things you can do to improve your ads right away – show your benefits. A sample of ads every day or week will almost always show that much of it is guilty of not being significant and compelling to see brand strategic benefits. Of course, you assume that you have done your homework and defined clear and beneficial benefits for your product or service.

Here's a great example from Geico. I have always liked Geico Gecko's idea, but do not think they used it as well as they could. What is the benefit and where is it? All I remember is gecko lizard.

Now contrast this with newer, very simple, but databases, the current campaign "That's What You Could Save With Geico." Yes, I know it's simple and even a little gimmicky, but who could miss the benefits of money with your eyes?

At the work of your agency, here are some things to take care of:

The problem – The advertisement is all about the "problem". The ad focuses solely on the problem of excluding brand benefits. Why? Let's be honest; It's often fun and fun to show people unable to do or be something that benefits your brand. The problem is that ad libraries are often addressed by dealing with the "problem" joke that the ads focus almost on the problem and not where it should be – the benefit that your product or service provides to consumers.

The words – Communication on benefits based on the sound. The ad talks about product or service benefits but never really visualizes it. It may be true that words can change the world, but in advertisements it is even more true that the image is worth a thousand words. Do not let anyone try and convince you otherwise. Studies prove it.

Of course, the visual point of view is not the only thing that leads to effective advertising. But it is a key factor in advertising success. It's much easier to remember something if you see it. Even better, see and hear it simultanously – "audio / visual synchronization," is the best of all.

Government agencies will come up with all sorts of reasons why the benefits need not be shown – most are false objections. "It will ruin the implementation." "It's in the sound." "It is contained in the ad ideas." "You can not show feelings." etc. Do not fall for it. As a customer you have the right to be challenging and this is one that you should be challenging.

So, decrease the volume and improve your ads – by displaying the benefits in visual and imaging images that are memorable and compelling.

Source by Randall Beard