Month: December 2017

Old SEX – Now that I have your attention … & # 39; headline / statement is stinker. While it is often people's attention, the person / reader is released a lot of time right after that. Other examples are good models in bikini that promote products. Certainly, it attracts the attention of individuals, but their attention is usually focused on the model, not on the product.

One famous television advertisement that introduced a new beer showed a busty blonde model, with a white tight t-shirt. Surveys were then made by the agency that created an advertisement. The question was asked, "Who watched the ad?" A large amount of people in the target group stated that they looked at the ad. It was spoken everywhere. The organization thought they were on a winning business until they asked the next question. "What's the beer called?" "Um, I do not know, I was too busy watching the model." Be typical response.

So selling sex? Well, if you are selling products you want people to connect the picture to being sexy with a particular product then yes it sells. Think of some of the jean or deodorant ads. Customers associate that "If I wear this aftershave, women will be admired to me." Or "These clothes make me feel sexy and help me get a boyfriend." This organization of product and sex is working, but it is a fine line.

Another type of ad like the Busty Blonde model does not sell products well. It takes people attention, but that's all it does. It does not continue with the sales message. All the ad is focused on the model, but not the benefits of the product. The difference is that one helps to sell the product, the other hinders the product by overtaking it.

A simple and easy way to help people create an effective ad is to use the AIDA principle. This is a tried and tested recipe that has been around for many years in advertising and marketing. Resellers also use it as a good way to follow. So what is AIDA?

AIDA stands for:

A – Attention. First, get their attention. It said that we see something like 3,000 plus marketing messages every day, so you have to break through the clutter. Keep this terribly devastating and short, when you have their attention go on to the next step. While the busty blonde model advertisement has brought people's attention that it did not go to the next step.

I – Interest. Get that interest. Get your attention and go further on how it must be easy and super fast to get what became their attention. Follow from the first step and let them notice.

D – Desire. Increase their desire. Really try what's in them for them. We buy emotions, and justice later with logic. Buying is an emotional decision, so they get praised for the benefits of buying from you and you're almost there.

A – operation. Get the customer to take action. & # 39; Trademarks & # 39; or & # 39; image & # 39; Advertising, such as talking about how good your business is, can be found here. It's about human initiative to find out how to take action and do it since. Trouble is, your prospects are like sleepy sloth in a tree. To make him wake up, take off hot, comfortable branches, climb down to the cold hard ground, grab his credit card and buy something that takes good marketing. You must demand that they take action before you stop offering.

To summarize the formula, (and nothing to do with sex) AIDA, is much like hunting. You throw out bait and get the attention of the fish with a bait that fights the water. Splash! The fish sees a delicious bait sink to the bottom, now you are interested. The next step is to tangle and move bait in front of the fish, so it seems desirable. Now the last part is that you graze the bait and make the fish take action before applying. Make the fish think he will starve if he does not take action now. Bingo, you have bent the fish!

Source by Craig Howlett