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Month: December 2017
Getting Other People to Say Your Name
Nobody is going to know that your business is there unless you tell them, let them service and quality tell others to talk about it or pay someone else to do it. And the quickest way to do it is to invest – yes, invest – in advertising.
But where should you advertise and how much should it do? How much to spend? How often should you advertise? What image should it take?
Lots of questions. Consider some of the answers. And please note: every ad schedule is unique, so these answers are just options – suggestions – and should not be interpreted as the plan. You must check the product and target audience options and come up with your own plan before you begin.
Where you advertise depends on the type of activity and the area you want to reach. You can choose local magazines and newspapers or releases distributed free of charge in local supermarkets and other stores and private homes. You may also consider radio stations or press releases to increase print ads. However, if your business or idea could be of interest to people in the country, you might think about buying ads in vehicles that reach a wide range of markets; send press releases in newspapers and other releases in the United States; or develop a website or blog to reach customers who are hundreds or even thousands of miles away.
How much advertising you make depends on your budget. We have already verified that ads are necessary to identify you as a player on your market. You must decide how much you can afford to get your name. Since an advertisement is an investment, you must put a pencil in your finances to determine how much you can spend. Once you have established an ad budget, start contacting potential ads. Ask what they charge for different ad sizes. Ask about traffic numbers and times for location. Print ads will be priced with ad size, distribution numbers, and sometimes the location of the ad within the impression. Keep in mind that ads can cost more if they appear in color.
Wireless devices are generally sold as packages – a certain amount of ads of a certain length of time played in certain or different time ranges – for the package. Because their ad content is an audience, radio stations are more determined about what is known as "driving time" – hours in the morning and afternoon when the number of people goes to work and from work. Before committing to a wireless device, be sure to ask each station how many listeners they report for different times of the day. Also, smaller stations are expensed less than larger because they usually have less viewers. Investigate the size of the station and viewers that tend to attract. For example, if your product targets people between the ages of 15 and 24, you must choose channels with programming related to that age group.
You can also talk about TV ads. However, TV ads are more expensive and require that you produce commercial banks. This output will add to your budget. Like radio, TV ads are priced according to the length and date of the ad. In addition, it's important that all ads you produce look very good. It's tempting to think that you can reach big viewers through the TV, but if you produce an inappropriate ad, your audience will know and the result will be negative rather than positive for you.
In all cases we have spoken, you must provide words that describe your product, business or offer. Of course, you do not need art in broadcasts, but you need to keep in mind professional list and / or video for print or television advertising. You must pay additional costs to produce this art – either through the version / TV channel or other source.
The result is to get other people to say your name as many ways as possible to make your brand and bring more business to you!
