Month: December 2017

There is no shortage of Advertising Experts Yellow Pages and Their Different (and Contradictory) "Secrets" to Success! Some preach that it's yours (aka copy) that are the most important. Others claim that all you need is eye-grabbing images to swallow readers into your ad. Some say that cartoon ads are rare in Yellow Pages so; Wallpapers are most likely to attract attention and make calls. Still others believe that your ad should look and read like editorial, not commercial. With so many different advertising pages Yellow Pages, what is an advertiser doing?

First, let's face the Yellow Page Reality: While successful Yellow Pages Ads are about distinguishing your business from the many competitors that appear right next to you, you must do it on a powerful and remarkable way because just "being different" will NOT make your phone ring! While most "secrets" of recent crops by an independent Yellow Pages ad expert can be used to analyze your business, none of them will convince customers to call you.

Why? Because does not look at the yellow pages for ads that are facing, they seek solutions. Prospects only looked at yellow pages because they still do not know who should call a particular need or problem. So, when almost any company in any category of business that has an advertisement that offers its services as a "solution", the outlook is still necessary to trade with companies they do not want to know.

For most people, this situation causes a little anxiety. There is no "fear of talking to the public" anxiety but anxiety is there and hence most options choose to call those professionals with ads that reduce their anxiety. Ads that make them feel … "This guy is talking exactly to my needs, he knows where I'm from and he does not care about solving my problem."

So how can you let the ad communicate this kind of message for the future?

You must do two:

1. Specialize in your expectations & # 39; special problems – and say so in your ad!
2. Talk to your customers and # 39; Special, stimulating concern in your ad.

Simple methods for understanding, but difficult to implement, because specializing means targeting your ad to only one specialty. If your ad shows 5 or more of your "specialties" then you're not an expert in the eyes of the prospect! This means that you need to consciously direct your messages (both content and graphics) to what will look like a small part of your business area. Show yourself as a specialist and talk to your audience and & # 39; Urgent concerns will cause your customers to continue the conversation by giving you their business. Something else tends to fall on deaf ears – no matter how obvious the ad is.

Here's an example: You're worried about your water heat; It does not work well and has started to leak water in your base. You take out the yellow pages to find a plumber. Who will call you, the general master or the "water heater" who has a lot of repairs and, if needed, your new heater can set up on that day? Say that this water-absorption expert even encourages you to call: If you mention his ad and it turned out that you need a new heater, his initial inspection fee will cost a new heater. Now contradict this with the plague that has recovered all day, where there are artificial water, a toilet, a water heater and ten other "specialties" that it offers. Which plumbers speak best of your stimulating concern and reduces your anxiety? Which plumber would you probably call?

I've personally designed ads, as they are narrowly focused and that, and all of them collect a great answer – better than the expected client. Actually, there is a plumbing specializing in water heater – he has done so well that he can now afford another optimized Yellow Page ad: one focuses on drainage!

It is awesome to focus so carefully on such a small group of customers. Having the courage to do it is much harder than paying any expert for "cartoon ad" or a quick "capsule" template Yellow Page commercial. But genuine expert will tell you the truth. While casting the widest network possible, it can be convenient and safe, safe advertising will not let your phone call as you like.

So, most likely, develop a unique, benefit-loaded headline that matches your targeted prospects. Use the best eye-dad graphics you can find to support your headline. And indeed, invest time and money to come up with compelling copy possible. In fact, I have other articles with some excellent Yellow Pages ad advice to help you with each of these. But do not just do this to get an eye out or make your ad stand out; Use each item to speak to your unique, narrowly defined prospects in a way that rings the phone in their business.

Source by John Morana