Month: December 2017

If there is one company in the Philippines today who understands and knows the importance and value of the brand is Jollibee. Brand creates a perception of a customer mind that will be very strong and nobody understands more than our country's number one fast-food chain.

Ask the average of your Filipino child where he would like to eat and 8 out of 10 will probably answer Jollibee. The jollibee mascot is probably the most known character in the country. Thanks to the marketing of the advertising campaign and the ratings of various popular local actors and actresses, thought of catchy names and memorable lines like almost all of the Philippines can be immediately recognized and known.

Do you want to know how effective your ad campaign is? For example, take a fried chicken product called chicken delight. My nose calls a very good fried chicken and chicken dish & # 39; Even when you eat out on McDonald, Kentucky fried chicken or even homemade fried chicken, she calls it chicken delight. The brand is already printed in her mind and comes out automatically when she requests fried chickens. That's why Jollibee IS is the number one fast-food chain.

Jollibee's popularity did not last overnight. Founded by Mr. Tony Tan Caktiong in 1975, Jollibee was the first Magnolia Ice Cream living room located in Cubao, Quezon City. This was later changed and became the first Jollibee outlet. In 1978, Jollibee Foods Corporation was born and was established as a 100% Filipino company.

Source by Mike Go