With the arrival of PPC advertising is a new industry that offers services for PPC advertisers established. A new kind of consultant offering a range of services right from keyword optimization to copywriters has been working to push the PPC model against other online advertising such as e-mails, paid-out, pop-ups, etc.
PPC service is a billion industry in size, and with 85% of Internet users using search engines to find products, you can understand the importance of this industry. When AdWords is introduced by Google, a new market definition, SEM, Search Engine Marketing, legal activity that brings traffic from search engine to another website, into the keyword list. AdWords was followed by Yahoo Search Marketing, previously known as Overture and other Tier 2 portals. Clubs of big corporations like CNN also provide this service.
There are numerous websites that offer online PPC advertising services. The scope of the service includes keyword optimization, ad copywriters, tracking tools for measuring performance and placement with search engines. Among them are some important sites ePilot, eSpotting (now http://www.miva.com ), Kanoodle et al. They demand maximum return on investment, higher clickthrough rates, better conversion rates, etc. .
These pages work by registering customers with a certain minimum registration fee, and the PPC regular process sets the ads in the main search boxes they have agreed with. The charges can start from $ 15 onwards. As with any advertisement, the content of the ad to capture the eye balls for a few seconds is equally important in PPC ads. Here, copying these search engine optimization (SEO) consultants write an ad with particular attention to the title and content. They also match the ad with site development such as shipping, product / service department descriptions, easy buying experience for buyers, etc.
Other than the above services also provide specialized services such as tracking customers by geographical location and fraud management. The advertising agencies target the area where the advertiser wants the service to be reached, ie. the software tool recognizes the city, the town, etc. Accident trading involves tracking the unique IP number of the user who clicks through the ad, helping to prevent the number-repeatedly clicking on the same user.