Without a commercial home, I own and operate the very niche market PDF publishing company, GoDaddy, recently granted me free credits for Google AdWords and Facebook Ads. Units consist of $ 25 toward Google AdWords and $ 50 for Facebook ads. My first thought was that the amounts were so low that they could not possibly give any benefits and since my PDF version has not been exactly profitable in recent months, I would not like to increase financial information for that.
However, the company I've worked recently received inquiries for me to review both of these advertising services so I thought this might give me the opportunity to introduce myself to these two products. So I started two campaigns on each site and followed all of my findings. I shared these achievements with my Marketing Marketing Director and PR company Mass Media; The results were interesting and a little surprising in some cases.
Disclaimer: Because the test was only done for 2 days for both campaigns, this information is by no means extensive and should be salted, although I believe there is something I will look more and I recommend that others evaluate themselves too.
Advertising and Original Results:
For Google AdWords, I created a campaign that consisted of about 20 relevant key words (short and long) with a daily maximum budget of $ 30 and offers 0.01 ¢ The estimated bid of my keywords ranged from 0.04 ¢ and 0.09 ¢. Increased to $ 30 due to Google "Stake Price" of $ 5 and "forced" their $ 10 deposit to open the account. The link shown in the text was on the homepage, not in the store. I held this campaign for two days before another campaign started. Expected, but in Google Analytics, I could have increased traffic by 5%.
I continued to let This campaign run, since it was not using any of mys and set up another campaign almost exactly the same, but with a slightly higher bid of 0.05 ¢ After two days, the ad had created over 50 0 impressions, with a clickthrough rate of almost 0.20% more obviously. I then quit this campaign to remind the next test, with negative credits I used.
Facebook was totally different from the animal. I started by setting my campaigns on a daily budget of $ 25, using the same key words, ad text, and connection settings as I did in the Google AdWords campaign, but costing a budget of 0.46 to 0.59 ¢ – obviously my rivals will be advertised on Facebook more than Google. I put two campaigns, one for 0.01 ¢ and the other for 0.5 ¢. After the first day with 0.01 ¢ I had not made any impressions, so no clicks, but 0.5 ¢ had a different story – I had borrowed in the daily budget of $ 25 with over 84,000 impressions and 54 clicks. Although traffic to my mall had increased that day, traffic to my website had not changed, and since earlier days had been higher, my Google Analytics showed that sites decreased traffic to these sites. It's ok, since I want all kinds of people in the store or at least one of my distributors since they visit my website, blog or topic, it will not be a direct income.
Questions and Answers:
While Facebook Ads worked as I expected for the most part – Google AdWords, which I have returned to and continued to follow, has caused I ask questions. While Facebook seemed to generate traffic from me from my site clicks, Google AdWords seems to continue to generate traffic to me if people click on my ads or not.
When I spoke to our marketing manager, we found that sometimes the people interested in the niche might see the ads, but not click on them, but for some reason either entered the internet address or the name of the book and found my site this way. This would explain why the ads associated with the store seemed to increase traffic on the main page instead of the store.
I thought of the idea, perhaps, watching ad text as a way to generate a lot of impressions, but not necessarily wanting clicks could be an affordable marketing plan with a small budget. Of course, for commercial real estate, we needed to look at the possibility of higher cost of passwords, but the idea would remain the same – to prepare for our ad to show, but not shown to be enough to generate a lot of clicks.
This was an interesting helpdesk for me, but I wanted more input, so I sent a few emails to our public relations company Mass Media to see what they thought of these campaigns and their results. The first answer was what I thought, but did not declare that my use of AdWords could increase the importance of keywords from an organic point of view of SEO. There have been some theory that the advantage of AdWords will increase your SEO content like self-service motivation or that AdWords simply increases the SEO algorithm of Google search uses. I do not know if it's possible to truly prove this one way or another, but an interesting term though.
Conclusion:
I completely went with a lot of questions, not too many proven answers but certainly interested in researching these findings more. While this output would be a bit different than I expected, it really made me think of the benefits of organic ranking compared to your raw business site. If someone is simply looking to build website traffic, it's probably best to focus on the most common optimization, such as relevant links, url submissions to folders, expand keywords and descriptions, constant content updates, and use of social media and tools. Of course, if you have the budget, it would not hurt a well-targeted AdWords or Facebook ad campaign.