If we have a business, these tools are very important methods for developing our business. The main likelihood of these approaches is that they help companies or companies get to know people who become our customers. But they are not similar from one to another. How can we report them? Let you look. Advertising
When we use an advertising plan for our products, it means a policy that could convince people (our future buyers) to buy our products and services we sell by waking attention and clearly show the benefits of our product. With ads, we show people what makes our products and services different from others. We also show that the difference is relevant to customers, what they want and how they can benefit from our products.
It is a communication tool that we can use to encourage people to decide to buy our products and services. Ads are usually repeated audiences, readers or listeners constantly so they will take action to choose us.
By using ads, we aim to continuously increase our product and service consumption. Ads can be made with all kinds of media such as newspapers, TV, radio, magazines, or even online (internet) ads, which have become more common today with technology development.
Public Relations (PR)
And now let's go to the public. What is it? Different from advertising, PR is a strategy we use to build the reputation of the company. We can use it to identify what our business has achieved during the trading period. Using PR policies is very effective in creating and sustaining our reputation in front of the public and people, especially when we face a crisis.
For example, if somehow the company's reputation has rejected, with a good PR policy, it's possible for us to get the reputation back. Why do we need to do this? Not only to bring it back, we can also prove to our customers that we have a good will and our company is deeply concerned about the public interests and needs.
General relationship ensures that there is good information flow between the company and the public as our customers. By doing good PR practices, we can trust not only the public but also other parties, such as our investors, our partners, and other owners to keep a specific view of our products or services.
If we also have a website for our business, you can do one of the PR methods we can do by offering a user-friendly site that has clear information about our company and our vision and project. , what we want to achieve in our business. In addition, we can also write press releases on a regular basis and send them to the media so the public can get updates about what we're doing.
When we use both advertising and PR methods, we mean that we not only sell our products and services, but we also want people (expecting our customers) to really know us. By doing this, we may encourage the public to continue using our products and services. And if they are happy with the result, they will help us spread our products and service reputation to those they know, whom we know as mouth to mouth communication.