Our next lesson covers the main items for online advertising. Advertising is probably the most important promotional tool for large bricks and bricks. However, with SEM companies, ads are only supportive. The problem is that the majority of SEM companies lack scale to affect the number of customers and customers. Furthermore, there are not many sites on the site where prospective customers come in groups. Therefore, ads are mainly PPC-oriented.
Indeed, web ads are advertisements on the Internet. This particular form of advertising is a source of income for an increasing number of websites and businesses.
A large number of companies, from small businesses to multinational companies, participated in online advertising in their marketing efforts. Advertising online usually includes at least two separate businesses: the advertiser or agency that buys or sponsors the advertisement and publisher or network that distributes the ad for publication. Due to the close links between technology innovation and online advertising, many companies are specialized in both. For example, most search engines are linked to the search site with an ad program and take advantage of search engine technology with keywords by using ads in search results.
Let's look at the most popular online advertising form as a traditional tape. PPC advertisement will be explained in detail in 8 lessons in the next step.
Traditional tape
Web banner or banner ad is widely used form of advertising on the Internet. This type of online advertising may include an advertisement on a website. It is intended to attract traffic to a website by linking it to the advertiser of the website.
Generally, the ad is based on image (GIF, JPEG, PNG), JavaScript application or multimedia component that uses technology like Java, Shockwave or Flash, and often uses animation or audio to maximize presence. Images are usually in proportions. Prohibitions are usually placed on websites that have interesting content, such as a newspaper article or an opinion.
The web table appears when a webpage that refers to the table is loaded into a browser. This event is known as " Publication ". When the viewer hits the table, the viewer is directed to the website advertised on the table. This event is known as a "click". Many desktop ads work on clicks with a refund system.
At the base of a click system, mathematical calculations are the number of users (users clicking on an ad) divided by the display number. We remember that the term displays means how often the ad was delivered. For example, if your banner was delivered 100 times (impressions displayed) and 1 member clicked on it (clicks listed) then your clickthrough rate would be 1%.
It should be noted that the banner ad clickthrough rate has decreased over time, often a measure of significantly less than 1%, and the choice of high-end privacy ad page is a very important factor in this situation. Customized ads, unusual formats, and more prominent ads usually have a higher clickthrough rate than regular banners.
When the advertiser checks his files and finds that a user has visited a advertiser on the site by clicking on a banner ad, the advertiser gets the content owner a small amount of money (usually about five to ten US cents). This refund system is often how the content provider can pay for the Internet access to deliver the content first.
Nine Common Banners Mistakes to Avoid
Banner Banner Rob Frankel advises an e-market to prevent the following mistakes when creating their banner ads:
-
- ] Overloaded. Too many colors. Too slow to load. Too difficult to read. Nobody wants to get old waiting for your banner to load. Frankel advises designing banner ads that will load and view easily using last year's technology. "Personally, I design pages for people who run not more than Netscape 2.0, equivalent to 486 running on 66 MHz and 256 colors," says Frankel. "That means your art should still be no deeper than eight bits, unless you are true minimal and bring it to no more than four."
- Unattractive. People like good stuff. What works for Cindy Crawford can also work for you. So if you're not digital Da Vinci, find somebody's and pay him some money to make your table great.
- Too many bells and whistles. Just because technology offers you a bell and whistle does not mean you have to use each one of them. Probably the average web surf has been through a few pages before he or she gets to your table. Give the reader a break. Do not fear motion, motion or message. And allow yourself to digest what you publish.
- Malignant and Unreadability. These are ads that allow you to scrunch your face and turn your head trying to make some sense of unreadable scrawls that some knucklehead believes to be cool. But no matter how cool you think it looks. If they can not read it, you have lost the opportunity to click on it.
- Need a link. Your brand looks good but is not connected to anything. There is a mistake that someone should be able to identify and prevent by simple observation.
- Link errors. Your brand looks good. The link works … directly to 404 messages (meaning that the requested website was not found). Perhaps this is not your fault. Perhaps your webmaster has forgotten to tell you he has changed servers. But even if it was webmaster's web site, who do you think it takes? Keep track of these eating links in a few days.
- Weak message. The same things that make good ads make good eats. Unfortunately, the same things that make bad ads make terrible eats. If you do not know how to write and design a smart, compelling message, hire somebody who does. Nothing could possibly be a possibility more than a very stupid attempt to be clever, damages that are usually produced with the help of bad reputation. Remember that your ad is a representative of you, which includes smattering on your personality and ability. If the viewer looks small, guess what they want to think about you? It's better to be clear but clever.
- Confusing message. Your ribbon looks good, but nobody understands what you're talking about. This is the number one mistake made by yourself.
- Eat banners. One common mistake is that your table does not allow your recipients to respond within a certain time. Without a time limit there is no moment of an act, which means they flip away until they forget it.
Web banners work in the same way that traditional ads should work: notify consumers about the product or service and explain the reasons for the consumer to choose the product concerned, although web addresses differ in order to monitor effective for real-time advertising campaigns and can be targeted to audience viewers.
The evidence shows that web ad campaigns are limited by high cost and limited physical tape. Look at the Marketplace at SearchEngineWatch.com:
Out of 10 advertisers, only 3 are in the SEM service. These companies – BruceClay, KeywordRanking and MoreVisibility – are the biggest players in the industry; They have enough to run these ads and enough resources to meet the high traffic flow.
Pay per click ad
Pay per click or PPC ad is an arrangement where a webmaster (webpage), acting as publishers, publishes clickable advertiser links in exchange for a cost-per-click. As this industry evolved, the number of ad networks that acted as an intermediary between these two groups (publishers and advertisers) developed. Every time (supposedly) applies to a user clicks on an advertisement, an advertiser pays an ad network, which then pays a portion of this money to the issuer. This revenue-sharing mechanism is considered as an incentive for fraudulent cuts.While many companies offer paid per click system as one of their services. Google AdWords and Yahoo! Search Marketing (previously Overture) and MSN AdCenter are the top players in this field.
As for PPC advertising, the first online market for online shopping became one of the dominant and most comprehensive marketing tools.
What You Should Remember:
- Web banner appears when a webpage that references the table is loaded into a browser. This event is known as a "father". When the viewer hits the table, the viewer is directed to the website advertised on the table. This event is known as a "click".
- Banners should be on web pages that have interesting content, such as newspaper articles or opinions.