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"Pay Per Click," the longest popular form of online advertising, was recently hit by fire, because charges of rampant "smell" gaps generate steam on the web.
Google and Yahoo! earn the majority of their money by selling ads to tens of thousands of online retailers, businesses and professionals.
Indeed, some people estimate that 99% of all Google's revenue comes from the sale of ads. Unfortunately, fraud fraudulent fraud may be successful in Google's second sunny parade and cause a total increase in current online advertising.
CPC CPC works exactly what it means: Advertisers pay per click on their ad, usually mixed among search engine results or published on relevant webpages.
"Click fraud" occurs when your ad hits someone or something for some reason (usually auto-accrued "credit") without the intention of buying anything from the advertiser.
The sole intention of clicking fraud is simply dropping the advertiser's budget and leaving them nothing to show but empty wallets.
Who does a smell smell?
Usually an unscrupulous competitor who wants to break a competitor bank, online "vandals" who get their satisfaction, causing other people grief, or search engine advertisers who want to earn a fat fee by raising piles of fraudulent clicks.
Anyone who does it or why fraudulent fraud seems to be a growing problem. Search engines hope to stay under their advertising clubs & # 39; radar.
This problem is not the exact news of a search engine giant.
In fact, on p. 60 in the third quarter of its 2004 report, Google acknowledges that they have "regularly repaid earnings" to advertisers who were "traced to fraud."
Google further says that if they do not find a way to cope with this problem, "these types of fraudulent actions could hurt our brands."
Bottom line for Google and Yahoo! (which includes Overture, the largest pay per click on the search engine): Clicking on web sites will quickly respond to the nerves of advertisers who might leave the doubts about the truth about their advertising costs.
The search engines claim that they should take measures that analyze and analyze smell failures, but information on how they do it and to what extent they are novel.
They argue that security information would prevent their efforts and give the perpetrators a boycott on their defenses.
This sounds good but offers little comfort for advertisers who are missing out on their best traffic sources and pay for ads that will not generate revenue.
One way to protect your business from a clickthrough failure is to keep track of your web pages.
Search for an unusually high number or regular clicks of clicks from the same IP address.
If you need help, use the assistant's help to assist you in detecting suspicious traffic in your site.
Also, a number of services, such as ClickSentinel.com, have emerged online to help advertisers come across and quickly analyze and gather the data needed to effectively share fraudulent clicks with search engines.