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The secret weapon I use to find cost effective ezines to advertise in is Charlie's Site Directory in Directory of Ezines (located at Directory of Ezines dot com). This is the longest registration fee to find profitable newspapers and newsletters to pop out your ads and make a bunch of money and get tons of red-hot routes.
So how do you use Ezines Directory? Well, it's pretty simple.
When you sign up, you will be able to search for a large database of ezines that they have.
I would like to look for ezines that are highly targeted to the offer and product you are selling. This is to ensure that you get the most money for your money from your ezine ads.
When you do the search, you can see how many versions appear for your search results, the newsletter name, publisher name, distribution (how many subscribers they have) and how much solo solo costs.
Simple ads are the only kind of ezine ads you want to use. The other two options, classified ads and sponsorship ads are not ineffective to get the most return on investment, so always go on a single sale.
The next step is to subscribe to ezines that catch an eye. See how they send their email subscribers and how often they do it. If you see that they send emails too often, and yet they're constantly sending out simple ads like a few days, there's a possibility that if you run an ad, their subscribers will be blind to it. Means, they will not even open your email because they have become so used to getting such.
Make your due diligence and subscribe to ezines to get a taste of it!
Source by Fabian Tan