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Pay per click or PPC is exactly that; every time a person clicks on an advertisement you are running, a fee is assessed. It may seem that PPC can be easily implemented and if you do not carefully monitor your ads, it could do so, but by understanding the amount of money you have in the ad group you should be fine and you can make money.
All this is because everything is done correctly. If you invest $ 300 on a PPC campaign that will make you $ 200, you do not make money but you owe money, which is not good. The best advice is to start investing some money in PPC and start testing how much you can make from the money you spend in the campaign.
I recommend starting a campaign with only 10% of what you're willing to spend as a maximum. Create a few PPC ads and try the amount of sales you can create and other factors like which keywords sell the most and when selling the products the most. Do not forget to test regional ads options as well.
When you get things to run well, you should be able to make 50% to even 500% more than what you spend on ads, very possible. You will find that a PPC ad includes a lot of people who can not wait to buy what you are selling. You'll also see your traffic increase and clicks for sales growth when you build your PPC campaigns. Be patient and make sure your PPC campaigns are running to earn money.