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Creative industry friends generally cried out to be paid and appreciated while customers were really worried if they could recover their investments in creative and manufacturing costs. After I published "How to pay your agency?" In my blog and EzineArticles I was specifically asked if I could give a "Pay With Success" example with a marketing agency or agency.
Provided that the client has a decent agency and marketing / advertising / creative agency understands it perfectly, they actually think of a suitable appropriate campaign; theoretically, should be a good return. However, the market is a strange place where big changes can quickly bring hot goods down to the bottom of the dollar. Although rare, it has happened before. There is such uncertainty about the market, doubts and customer fear and difficulty measuring the value of "creative" people as the quote is a reason for debt recovery.
I believed that a reasonable price is one that the customer and the marketing agency agree. Prices can be accepted but "unfairness" somehow would still be crop. The client may not be able to describe his / her success for a media ad because no tracking device was created. The designer could start believing that he had been paid nuts when the sales offer reached a roof. Even nothing was said and given up; dissatisfaction can quietly perceive and adversely affect another cohesive working relationship.
Instead of offering or accepting a fixed price, both parties can take into account the "payment". To "pay off results" or "pay off performance" is not as simple as it might appear. Marketing, advertising and communication are mostly skills, creative industries; where "products" are ideas and actions taken. Just as a beautiful fireworks display is over when it's done, ideas can never be retrieved and recycled in their original form. I'm sure you can see the challenges in "payment brokerage". The actual cost that was difficult to measure is creative cost, although it is not impossible. In order to enable "pay for performance," you have to deal with various challenges, and they were discussed in another article, "Active delivery of agency transfers?".
After discussing those aspects and you continue to "pay for performance" is for you, you can think about this working model.
1. Discover anything that could easily translate costs (for research, analysis, ideology, ideology, copywriter, visual, storytelling, desktop work), content (such as photography by photographers, models, studios, props or purchased) pictures or direct mail databases, travel expenses.
2. Establish doses of such costs. If you can not measure costs, you can check with the Affiliate of approved agencies at recommended rates.
3. Customer must accept quotation and pay down payment
4. Both parties need to agree to the performance. This involves determining delivery and determining the expected results for each of these products. One of the most obvious and accurate, delivered was a response to the campaign. This is usually recommended to include some kind of direct feedback within the campaign. It could be a phone number, email or website.
5. Payment of the performance level should be a clear end date. Companies should not be afraid to pay. Alternatively, they can put the campaign on the dose, provided they expect successful results for the campaign. Again, this lid must be agreed. For example, both parties can agree about $ 50,000 or $ 5,000,000 caps for the performance of bonus portion of agency fees by size of the project.
There are of course many ways to reverse this. The above is simply one way to look at complex arrangements. I'm sure you can come up with some creative ways to do this.
Do not worry about what it costs you, just worry about what it will do to you!