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Have you ever seen an ad on the TV that was beautiful, cool and stylish but did not match the product? What about a magazine that seemed clear was what was sold? Or have you heard a catchy radio ad that neglected to give contact info? If you notice, you will notice these money-generating ads in all types of media.
If a company submits a bad advertisement, the marketing department will have funds and a budget to correct the middle (sometimes). Often there are thousands of dollars a small business places in advertising sales, the bulk of the marketing budget for the whole year (usually). There is no money, time, or capital to do if the ad does not come with customers. Small business people simply can not afford to spend money on expensive ads that do not work.
Preparing effective ads is harder than it looks, but even smaller businesses can create an ad that works if some simple rules are followed. The following are four tips that you can use to create a great ad for your business, regardless of your budget, market experience, or media:
1. Identify the product or service clearly
Make It is absolutely clear what product or service you are selling. Keep it simple and honest. Instead of advertising "precise craft, threaded fasteners accessories" just say, "best steel wing nuts." Do not make it difficult for the customer to determine what you sell and do not overlook the flowering description.
2. Use Call Action Seal
If you forget the call, the biggest mistake I see in small business ads. Call-to-Action is a short phrase to tell the customer how to get the product or service, such as "Call us for free sample", "Order online at http://www.mywebsite.com "" Get product X with these fine retailers. "The call-to-action is important because it strengthens the customer's decision to purchase and gives specific instructions. Without call for action, a certain number of customers will change rapidly almost as their attention is drawn elsewhere. Others will ignore the ad unless you understand that you want their business by telling them exactly how to spend their money.
3. Make sure the correct, hot contact information
You must include a phone number, address and / or website (preferably all three). Check three to make sure the information is correct. This sounds obvious, but consider this real issue: Plumbing in the hometown obviously advertised around the clock, but only put the number of the head office in their phone advertisement. The office was only open 7:00 to 5:00. It was little used to anyone with a hot water heater leak at 2:00. A pipe company also had a website where with some digging, a desperate homeowner could get out of the 24-hour service … but what customer is going to spend time catching the number when he's in his ankle in standing water?
4. Sell the Benefit
I often see ads that try to sell the customer on product or service characteristics rather than the benefits for the customer. What's the difference? Features describe goods or services; benefits tell the client how these features will help him or her. Let take a common product like bread. Say you're selling a special type of nutrition-packed wheat bread (it was a secret granny recipes). You can list some of this great bread's qualities in your ads:
Contains 3 times the usual vitamin D and calcium
Extra potassium
Uses exclusively processed hafrai
]
] (It must be very healthy but I do not know how to eat more of these things will make me something good. Bread I have eaten since I was a kid.)
Now you can leave &
Building Strong Bones and Teeth
Helps Control High Blood Pressure
Decreases cholesterol
(I did it I do not know that I could lower my blood pressure by eating another breadth. It's definitely easier and better than taking a supplement.
It's not hard to translate the characteristics of the bread. If you have a very complex product a service? Eating down on benefits can still be done easily. When I get stuck in writing benefits, I filter everything with this sentence: "What's it for me?"
These four market tips are Great place to start when you prepare your ad. See marketing advice for small businesses – Ads that work, Part II, for more tips and insider tricks.