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In order to attract visitors, any company needs to advertise and online advertisement on an online business should not be unusual. Why should your ads be limited to the Internet just because your business is?
True, an online business selling internationally would require a variety of offline advertising as a local short, but there is no reason why television and nationality should not be used. While prospective audiences are not around the world, it's big soon. Advertising is advertising.
Not everyone uses the internet, and the advertiser's goal should be to reach the widest audience. You can not do it without using offline ads in addition to your online activities. Say you have a list of 10,000 people and send them by email with your offer. Are you going to receive more answers than a newspaper in circulation of 10 million? Agree, the newspaper readers may not concentrate, but it all depends on your product.
You can advertise in the magazine dedicated to the activities your product is designed to benefit from. What's wrong with advertising the new method of hiring a golf magazine in all the golfing magazines you find. Every golfer suffers from a slice at one time or another so you should get enough answers to cover your costs. The same applies to any activity. It is usually an offline magazine that gives rise to followers as well as online ezine. Do not restrict your ads.