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The terms "marketing" and "ads" seem to overlap the minds of most Americans. However, marketing and advertising are actually two different processes where marketing is the process with leader scope. However, there are two methods that answer in many ways and actually overlap. The method of advertising for example can benefit from typical marketing processes, especially at the beginning of the course. Marriage marketing and advertising could potentially lead to newly created saying: marketing.
Four reasons for advertising may fail and why "market sharing" is more effective
According to article on online 10 rules for more effective advertising2 There are numerous ways that even advertisers can get or unknowingly make the flop of an ad campaign.
Some of the unpleasant methods are as follows:
- Using information provided in AZ format without exchanging information in a story that people may refer to.
- Do not be clear about the purpose of the ad. Subtle ads are not necessarily good. Advertisers should make the operation obvious.
- Failed to "talk" to audience feelings. According to the article there are "eight basic, universal emotions – joy, surprise, expectation, confirmation, fear, anger, sorrow and threat." The article also says: "The increased bonus is that a good emotional opportunity limits the number of exposures needed to allow the audience to understand, learn and respond to calls to action – people may only need to see emotional videos once and they will remember these scenes for a lifetime. "
- Use attachments and results that are too complex. Ads are not meant to be complex. Otherwise, it would not be easy to advertise an ad anymore, would it be?
I would also add that the big marketing "no, no" is to avoid fundamental market research. Without market research, the agency may even ignore ads mentioned above and still fail to stimulate actions among certain target audiences.
Market Research: Promote Your Advertising Ad Campaign Right
An advertiser does not have to be a marketplace to get to know their audience (ie, its market) works for better ads. Amongst the avoidance of the mistakes mentioned above, advertisers or marketing advertisers need to know the market as well as their budget and energy permits, as advertisements (even with all recommended factors) can not encourage audiences to act. Take the Burger King "Herb the Nerd" advertisement (see MSNBC 10 Worst Super Bowl Ads of All Time3 ) as an example of what does not work does not work. The transaction (although it contained most of the claims that was included in the list above) was a tragic seizure, as many of the people who viewed the transaction were annoyed by the actor who played Herb the Nerd and was otherwise uncomfortable with the emotions that the ad attempted to induce first place. With more market research or more marketing of advertising, sometimes Burger King's agency could avoid getting a million dollars fiasco.4
Even amateur marketers and advertisers are aware that market research can be very valuable but many are Not willing to spend the time and effort needed to find an effective marketing strategy . ESP especially since the market may have sneaking suspicion that even when viewers say they like one advertisement, they could actually respond more willingly (or emotionally) to another commercial.5 Market research, depending on allbusiness.com may be associated with something or all the following methods:
- Surveys
- Focus Groups
- Personal Interviews
- Examination
- Field Trials
]
Market research can also include the company's history of its own advertisements. Campaigns that responded well in the past could simply respond to the restoration.
Finally, it is said that advertising humor and simplicity can contribute to major transactions.
Finally, it is said that advertising humor and simplicity can contribute to a major transaction success. 8 The Windex Birds Commercial9 could be a good example of humor and simplicity for Windex buyers.
References
1 marketing.about.com/cs/advertising/a/marketvsad.htm
2 americanresearchgroup.com/adrules /
3 msnbc.msn.com/id/16790823/page/2/
4 en.wikipedia.org/wiki/Where%27s_Herb%3F
5th friday .com / news / 2006/02 / instant_study_hints_advertiser.php
6 allbusiness.com/marketing/market-research/1287-2.html
7 feedroom.businessweek.com/index.jsp ? fr_story = 66a1534d180cba6de0d27d48ceb0c20fa72611bd
8 usatoday.com/money/advertising/adtrack/2006-12-17-year-end-ad-track_x.htm
9 guzer.com/videos/windex_birds. php
