Month: January 2018

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How much junk is in your web design?

Junk is always the stuff you can throw away and it is not missed. Faktisk, når du slår ud i søppel, kan du så godt se det, og dette er spesielt så med forretningswebsider.

I find that the trendiest piece of junk is the popular image slider. It takes up the richest home page real estate and does not offer any practical business value. In mijn onderzoek over kwaliteitsinhoud de beeldschuiver doet niet zien op allen. Det har en æstetisk bruk, men ingen praktisk forretningsbruk, men det tar alltid opp prime plass.

What does the image slider do?

It rotates (slides picture in) up to 6 images, as a rule. That's all it does. Maybe you think I'm too harsh because there can be beautiful pictures presented, but do the test and then you'll know.

The test is to cover the slider with a book or black paper to hide it. Nu kan du se på resten av siden og se om du kan fortelle hva siden handler om. Whatever remains without scrolling down should provide a heading or text to indicate what else to expect on the page. Even product promotion and pushy sales copy is better than no info.

Okay, now remove the paper from the image slider and cover up the rest of the screen as best you can. What does the slider tell you? Do you have any clues from those rotating images that tell you anything about interest about the site?

More junk

The King Kong of all headers takes up to two of the entire screen. Selv om en header er en nødvendig del af din webside, er det ikke meget mere plads enn et brev på stationær.

Those big headers with big images say only one thing – "Let's see how big and important my site can look because I do not have much to say otherwise."

And if this King Kong header is repeated on every page it simply compounds the problem. We all know that a web design can make a peanut stand look like a department store – no one is fooled.

Other People's Junk

There are tons of third party ads with images or widgets to add filler in a column, but they just distract from what our Site can offer to our market. Det handler om at disse annoncer genererer en salg for den tredje part du får en tiny return. Det lyder bra, men vår nettside er ikke tiltrekker mye av vår marked til vår egen side med alt dette søppel, så det er ingen omsetninger.

The value to the third party is a link to their site boosting their link popularity. We get zilch.

Self promoting junk

Oh, now I've done it. I'm killing the sacred cow of marketing. Every one tells you to advertise on your web pages. Du er invitert til å shout out dine annonser og fremme så galt, og så må du absolutt spørre om folket og fylle ut deres handlekurv.

Well, maybe it's time to see things in a different light because we are working with a website, not newspaper or TV.

Newspapers are daily or weekly, television is prime time every day. Ons web site kan alleen gezien worden een keer en voor slechts een korte bit of time. To have visitors come back we need more than ads and pushy sales. Vi kan få annonser og pushy salg i vores ansikt hele dagen lang, men hvor ofte kommer vi over en nettside som hjelper oss ved å snakke om våre problemer.

The real reason for promoting ads on our own site is negative marketing because members of our market have already arrived. De eksterne annoncer eller links har købt dem til vores websted og reklame har gjort sit job. Det er ikke nødvendig lenger siden vi har vores markeds opmærksomhed. Hvis noe, vil mere reklame sende dem væk.

We need to talk to our market about their problems and how we can solve those problems. Why are we not doing this? Maybe most web marketers do not know what they are talking about.

Even good content can be turned into junk

Our eyes are wide open now. We see that we need to move a prospective buyer into talking the next step in the buying cycle. We talk about their pain and our solutions and they like this. Det hjelper dem, men de har bare 5 minutter, så vi ber om å ha vår side bookmarked. Better yet we offer a free white paper to download if they give us a name and e-mail address. Cool, we can pull them back in later.

All these good marketing ideas are given to our web designer who instantly turns it into small text and then fades the contrast. Our best marketing material just got turned into junk because it is now hard to read, so it gets skipped over.

People do not like reading at the best of times, but making it difficult just gives them the excuse to file it under junk.

A web designer should be working everything else on the page to enhance our text content that joins the customer in the first place. Instead the designer wants a perfect picture that can be held at arm's length so the eyeball can appreciate the balance and beauty even while sacrificing the ability for people to read the content.

If you read this article do you feel it? Does it move you so that you want to change your web design? Have you got a head and heart full of new ideas?

If so then this is the kind of web content you want to write and get your market moving. And you can do this when you first get rid of the junk.

Source by Edward Cannell