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Suppose you really need traffic to your website now. It may take several months to rank well with search engines, and you can not wait for that long. The solution to this is pay-per-click (PPC) advertising. With PPC, you actually pay the search engine to list your website above all others. This is usually done in a separate section of the search results page.
Two top PPC programs on the Internet belong to Google and Yahoo. The Google program is called Google AdWords. This application is the biggest PPC system on the internet, hands down. It is also the most expensive, which can really work out our advantages. I will explain it only later.
How most PPC ads work is like this: You get a small amount of text to add to your ad, usually only a few lines. You then request a variety of keywords that you want your ad to appear when someone searches for them. The price of keywords may vary, anywhere from 2 or 3 cents to $ 100 or more for the top place. As a rule, more general and popular keywords, the more it costs.
You need to be very careful with some more expensive keywords, you can end Google's debt a lot of money very quickly. If a keyword costs $ 2 per click and you get 1,000 clicks a day, you owe Google $ 2000. I do not know about you, but this is not exactly the best thing to start with a web page.
How do you choose which keywords you want to use in your PPC campaigns? If you read my article on an AdSense site, you can use this method of choosing keywords. The basic information consists of finding keywords that are related to each other, getting a large number of searches with the number of results for a particular keyword. Take the keywords with the best proportion and highest pay rates, then build based on these kewyords.
However, there are small differences when choosing keywords for AdWords campaigns. You need to view the total number of other AdWords campaigns that appear for each keyword. Select only those keywords that have 15 or fewer campaigns running. A number of other campaigns that are running give you an idea of how much competition you have.
How do you write a good AdWords ad? My favorite method is really fun, there is no sale – sale. You actually say that people should buy someone else's products. You read it right, do not tell them to buy your things. Tell them to buy some other content, so when it does not work, they will know where to come to get content that works. here is an example
Do not buy this lawnmower
Go buy another one's mowers.
When it breaks, come to us.
vs.
The world's best lawn
Guaranteed not to break.
Get this and you will not regret it.
What do you want to click on? The first man makes you curious, but the latter sounds like a regular velocity. You really need to stand out of the crowd to get the good traffic you need. The good news is that with Google AdWords, the better your ad does, the cheaper it costs. You may end up paying very little for the top keywords that cost people a lot of money.
You should always try to improve your clickthrough rate no matter what. You can do this through a process called Split Testing. What you do is run two very similar ads at the same time. Similarly, I have one or two words, or the top and bottom lines are twisted. Run these ads at the same time with the same keywords, with about 30 clicks per ad. Delete the worst carrier, copy the ones that work and make another small change. Repeat this process forever and your clickthrough rate will definitely go up.
There are some other PPC programs on the Internet, and most do not charge for the same price Google makes. The cost of $ 3.00 keywords on Google will sometimes be $ 0.05 on this smaller PPC system. What I want to do is test the new PPC campaign using one of these small schemes to limit the cost. Once I'm sure it works, I'll copy it to Google and run it for quick results.
Power Tip: Here's a neat little taste: Find the most profitable AdSense keywords, build the AdSense site around those keywords, then set up an ad campaign on one of the smaller PPC systems. You'll end up paying only a few cents per visitor, and if they click on your AdSense campaigns you get a big installment from Google. This is commonly referred to as a traffic center between people.
If you do not want to set up a website and market it, you can use PPC campaigns to sell others' products. You must participate in a collaborative project for any product you are trying to sell. Once you get your affiliate link, you can use it as a destination URL for your PPC ads. If you buy a sale, you will receive the fee that pays for the ad.
This is actually the easiest way to make money online, but I need some tests to make sure you do not spend your money. If you have not made one sale after 300 clicks, stop promoting the product and find something else.