Web ads are newspapers among advertisers and companies that try to appeal to the crowd and bought to be 1.14 billion people worldwide with internet access and the number of ever-increasing day by day web ads providing unlimited possibilities for companies of all types to increase their customers and increase their profits. From kids to adolescents and from adolescents to sixty years, everyone uses a variety of products and services, so the internet allows you to market your product to the masses and the only way you can tap into this is online advertising.
A major factor contributing to the growing popularity of online advertising is the fact that compared to the traditional media; Advertising online is much cheaper and can create almost immediate results. And in online advertising, you can appeal to people who are interested in your products by placing your ads on sites that offer products / services related to your field, and you can also choose keywords that your ads will appear on search lists. and optimize your site according to the keyword that is specific to your business, so it's on the leaderboard.
Compare this to the traditional media, where you can only make blind guess about the product you're promoting for more sought after viewers. For example, take TV ads. There are good chances that you have attractive audiences as the majority is not interested in your product or can not afford it or even they changed the channel while your ad was broadcast or maybe nobody existed when your ad appears. In fact, Greg Stuart says from the Interactive Advertising Bureau each year about 220 billion of advertisers money around the globe, with respect to ads that reach poor audiences or no audience at all.
Now, if your ad appears on web pages and relevant for your work experience and search results for keywords related to your field, you can be sure that at least you target the audience that has already shown interest in a product / service related to your field. This could be the biggest plus available for online advertising, as it allows you to choose the criteria your ads appear for and lower cost compared to a traditional ad.
Some may argue that the cost result will continue to advertise online, since it will be more popular marketing tools, and an increasing number of companies will advertise online. They may be right, but online advertising are many other factors that make it more of affordable options. In the online advertising site, you can show specific viewers, not just on the basis of keywords, but also on the basis of geographers. So you can only have your appeal on the product in a particular geographic area of the world. So, online advertising allows you not only to receive broad viewers but also allows you to deal with specific viewers in a particular geographic area.
Web ads display accurate information to the audience in question, instead of being blind to targeting a broad audience. Unlike traditional media, where advertisements are considered as a discomfort by the user, online advertising has been considered more as a source of information. So, the tendency of a user to click on your ad is higher if your ad appears to be a source of relevant information that a user is looking for.
Using more efficient and continuous technology on the internet, you can realistically track the number of users who visit your website after you click on your ads. Google AdWords is a very good example of this. Instead of empty guess, you can have realistic ad performance plans. So now, a company can allocate its advertising plan more appropriately, but not just assigned arbitrarily, not knowing whether it can produce measurable returns or not.
And all these factors promote increased popularity of online advertising, and more and more companies are looking to increase their online ad spend. The actual agreement on advertising spending on the Interactive Advertising Bureau created $ 17 billion in 2006 and will rise even higher in 2007, so those who think that online ads are hot will be set even hotter.