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Ad campaigns are used to expand national, regional, or local campaigns. They add variety, frequency, and value to broadcast, or may be exclusive as highly effective campaigns.
For those who try to "go green", truck ads are great, though often overlooked, the option of mobile billboards. Truck ads are displayed on unfinished work cars, but mobile billboards are on truck-only ads.
Advantages of Medium –
Trucks can be used as a broad branded medium or as a target medium (such as a retail store). If advertisers want to add more to the Trucks Trucks, promotional options can add great additions.
Truck ads are not bound by demographic or geographical location, so close is endless. This mobility assumes scope as other types of OOH may not be available.
Truckside also provides the possibility of a national mass campaign, known as "Over the Road". This flexibility in campaign implementation allows product groups to cater to both large and small businesses.
Many domestic advertisers learned the idea a year ago when they tried to get their brand in front of consumers in a timely and efficient manner. Truckside gets this task easily because of mobility – A commercial shipment can move from New York to Los Angeles in a single media vehicle. In addition, you can send full color palette to zoom for greater impact.
How is it purchased –
* Advertiser can buy General Market GRP which shows points.
* Advertisers can purchase a special way to achieve specific demographic goals or territories. These smaller ways make it an efficient medium for local and regional businesses.
* "Over the Road" ads can be used as a mass media to reach markets across the United States by purchasing a campaign along the interstate routes. It can also be used for regional coverage.
Markets Available –
Market availability is unlimited. About 95% of the US population can be reached by using truck ads .
How it is recommended and new technology –
Tracking (like GPS) has been available for several years. However, new businesses have emerged that measure audiences distribution, impression over a given period, and other types of campaign review. Some fleet companies offer online networks that enable advertisers to determine the location of the mobile fleet in real time. Some services may also provide data that can be linked to other databases to produce demographics by route, fleet or time of day.
SAMI (Satellite Automated Media Information) web-based technology, for example, addresses the needs of organizations and advertisers by providing credibility through tracking and tracking of audiences. It allows advertisers to organize, monitor, sell and review their advertising campaigns. Performance performance announcements are available the next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truck ads available throughout the United States