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Contextual Ads are a type of online advertising commonly used for content-based content. Contextual ads show targeted ads based on the actual content of the page.
First, the contextual adsystem scans the text of a website for keyword phrases. Then, the system delivers certain targeted ads based on the content people are viewing.
If an individual is viewing page products, the ads on these pages will be an artist, painting sellers, online art galleries and so on.
Contextual Ads appear as:
- Special ads placed on specific pages of the page
- Contextual ads on the phone or in text
Sponsored Links Ads
Usually these ads are text links with links to linked websites. The webpage user can choose a location on his website as he would like to place contextual ads. Your ad comes in a box labeled with sponsored links. You need to use search engine services per click to make contextual ads. This format is popular with Google AdWords and AdSense.
Inline Ads
Inline ads appear in the form of links to the textual links on the content of the site. When the mouse fluctuates over this sentence, a brief description will appear in a box that looks like a tool-tip. If the reader wants to know more, he can simply click on the link.
Advantages of Contextual Ads
- You only get to those who are already looking for this information or related information
- ] You only pay if someone clicks on your link
- Such links do not threaten people
- If the information you provide is good then the user gets good
Contextual disadvantages Disadvantages
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- It Disrupts People From The Content They Want To Read
- If the placement of the ads is between the content, people may be annoyed
- Such ads have become so common that users have begun to ignore them
- Your Competitors & # 39; Ads can come with your ads
- Serious users looking for information generally do not click on ads