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If you are a proud owner of an online business, and you do your own marketing and sales, then something is absolutely essential that you need to understand about your ads. Whether you are used to Veteran, or Marketing and Sales Newbie, the goal is always the same: cutting out a small portion of the billion dollar internet market. And every so-called expert will tell you that you only need one percent of the market to make fortune. Even one percent of one percent will make you a wealthy person. And they will all tell you that you only need to buy their e-books, or subscribe to their revolutionary new software tools (it's 5-10 years behind the current market trends). Do not take this wrong; I'm not trying to get rid of your dream. I have the same vision, to be successful with my online business. My hope is only that; that you will avoid traps that I have to end up on my search for web results.
When I first began to discuss an online business, I tried to drink as much knowledge as I could from those who called themselves experts. I attended every course I could meet and read as many books, e-books, articles, etc. … that I could get my hands on It soon became my obsession to become a marketing minister and a holy gral (according to these experts, was learning the mysterious art of AdWords (genuine keyword and search engine advertising) and the effort I spent trying to perfect my AdWords campaign and how much money I'm spending on content who promised to make me an AdWords expert, it makes me a little bit bad. This stage seeks to live online. (But I'm positive self-control, ready to
Does it sound great?
If You have not overlooked these issues yet, allow me to highlight the subject matter. First, most people only suspect only one other ad campaign in disguise. Especially the holiday conferences. They are the only way to pull you at a public meeting point and throw a product or application which is "too good to be true, and can not possibly fail, if You're one of the few who are invited to dream the dream, "he said. They hope that you will just gullible enough to fall for the pitch. If you have a weak constitution and often preliminary sales data, then this is what you need to do. Stay away from meetings. These people have heard their craft and if you are sick they will sell you. It's so simple. You can prevent a course called "How to Get Rich on the Net – Night!" and owe your soul to the devil. It can often take you years to recover financially and mentally. I'm a skeptic and still I've been tempted to cash out these guys. It can be very tempting. However, if you can stand the sales pitch, you can collect a lot of information from the course. Take care of your thoughts before you meet, you will not buy anything no matter how well it seems to be at that time.
Another thing I want to discuss is PPC ads (Pay Per Click) or search engine keyword ads. But first, we need to differentiate between marketing and advertising.
Marketing is to determine the need for the market you can fill. This is where you find your niche, your little chunk from the Internet. This requires some research and facts that limit the scope of the ads. This will usually be in an area you have experience with and may be considered an expert. All companies are to fill the need for the market. When I advise customers about flooring, it is filling their need for new flooring (Area carpets, blankets, tiles, etc.). Market research tells me what people want to buy and how to fill the needs. If you start a new business, you need to find what people need before you advertise them. If my customers want ceramic flooring, it would be timeless to advertise carpets. Armed with this knowledge, I can make a ceramic flooring of my niche (my specialty). Once you find your niche, you will want to advertise only to them. This reduces the size of those who become receptive to you. These are the elite few. That's why I say "Market to the Masses, but advertise only to the elite". It is said that we can narrow the scope even further by understanding exactly what our audience is. Will they be senior citizens, Baby Boomers, Generation X or Millenials (born after 1980)? Each group will respond differently to your ad campaigns and you need to understand the difference. I will review this difference within each age group in my next article.
Before you start a PPC (Pay Per Click) campaign, you need to have done some research or you will use your PPC campaign for that investigation. So do not start spending thousands of dollars in an ad campaign without targeting your audience. It just has to waste money. After you've done your market research and you really understand what your customers are, you can actually advertise them on a budget. Do not be tempted to exceed your budget until you see some results. Offering keywords is a tricky business and even the best keyword expert is often threatened. I assume that the reason may be that you start developing keyword help. You get the game to find just the perfect keyword phrase that makes you rich, just to find that your contender (that's right, not the only one who does), is willing to offer more money for keywords that You want (or the minimum bid is more than you can afford). Understand this, the one who has the biggest advertising budget will always seem to have the best keywords.
If you are bought in this bargain, you will lose your shirt before you get a profit. Some of you may ask. If keyword ad is so difficult, why even do it? Because when you use it to define your niche, the best online advertising medium is at least money. If you have a website, the best way people are going to find it on the search engine, and keywords are just the name of the game and the PPC is the price you have to pay … that's what most people want to tell you. People who want to sell you their latest technology or technology to enter search engines. "Just send me forty dollars a month for the rest of your life and I'll show the secret behind search engine marketing"! (Not really) The truth is this. Nobody knows how to enter the system. There are no secrets. The only way to get across search engine ads is to have the best and relevant web site content on the ground so that search engines will find your site and list it first in search results, or pay fortune to PPC ads. Anyway, it's the way things seem to be when you're inside the game looking out. There are other ways to bring traffic and sales to your website while you are viewing keywords. We who do not have a high advertising budget will have to learn to work harder and better until we find the right keywords for our niche.
There are places on the Internet where you can advertise for free. There are many free classified sites that you can send to. You can write articles for e-zines that will give you exposure and traffic. And there are some other ways to advertise on a budget, just remember to advertise in your niche. There is one option since I have obtained results. It's free search engine service you drive yourself. There is some new technology, but the training is very good and it can even be a business all by itself. You get to choose your own top keywords and if any types of that keyword, your site will be listed first. If this sounds like something you want to try, you can browse it on my website under the heading of Biz Opportunity. There will be another offer listed and it is definitely worth checking out.
Now that you are armed with a more understanding of marketing and advertising in its entirety, nothing else can say: May God give you success in all your efforts online.
