Month: February 2018

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Since its inception in 1920, the radio has grown
with us to be a major player in advertising. The
radio industry says that they receive about 8 percent of
all advertising dollars. Not bad when you review
many ways to lean on your service or product

They get their fair share because the radio works.
With over twelve thousand radio stations in the country
the music and the news they broadcast
everywhere.

Radio is the mobile medium. Few cars have TV shows
and few drivers can read the New York Times
while driving (definitely). The ads on radio
aim at you passively. You do not have to be
to view it or read it to receive the message.

Radio concentration is a runtime. Time
The day when most people are in their cars going to
and from work. You can sound like a pro when you call
AMD and PMD.

AMD is an hour (AM) driving time, usually 6 to
10:00. AMD is usually the most expensive
radio time because it is already more listenable.

PMD is an afternoon (PM) drive and is considered
to be 4 to 7pm.

Other radio cards are DAY which represents 10a to
4p season and EVE, 7 to midnight.

Most radio stations offer two ways to buy ads.
Special locations (I want to be in Roscoe
Billy Bob Show) and ROS (Run of Station)
formula that distributes your announcements to all
newspapers, including late night and overnight. Of
of course, special offers and sponsors are also.

Here are my tips on buying radio ads

+ Always use 30 seconds ads. If you can tell
the prayer of the Lord in 20 seconds, then 30
for your business (no matter what the media
say)

+ Buy ads at the stations that reach
] Your audience, not the ones you want. Just 19459002 because you do not listen to anyone
(especially if you want classical music)

+ Buy ads at two or more stations, if possible. Few
markets have one radio station so prevalent that it reaches all listeners
.

+ Buy one week at one station, next week at
the other, fourth and fourth. Restrict the purchase of 4
weeks each month, two at each station. 48 weeks
a year gets the same effect 52 and saves 4.

+ Buy at least 12 ads per week (18 each if you can afford it) and advertise every other month.

+ Require no ads overnight or evening. Ask for a
package that puts you in AMD and PMD at
discount. Like the newspapers in the commitment,
you talk about 400 ads per year at
station.

For more information on radio, get the article "Do Your Radio
Ads Work?" Send the form to
MailTo: RadioAds@BigIdeasGroup.com

Remember that the media reseller is interested in
selling ads, not adding your business. It is up
to be an expert and make informed decisions
.

Source by Mike McDaniel