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These are days of great competition. In such a situation, the trader tries to push articles at the most comfortable rate. He tries to save everything possible. Usually, the normal amount is spent in an advertisement. So, this is one of the areas where every trader tries to use some financial support efforts without punishing sales or promotion. One of the advantages of reducing advertising costs is switching to web ads.
What is a web ad?
The ads are simple to put on the website. What appears in print media and electronic media like television is posted on the website, and those who visit the website will get acquainted with the product. Thus, the product gets popularity.
Advantages
It significantly reduces spending. This is because unless you pay an SEO consultant and a service provider on the basis of PPC, there is no other payment involved. So it's profitable. Today, more and more people are accessing the Internet. In fact, many people now want to buy online because they believe such purchases are slavery. New portals have been created by many service providers, which make search faster.
Availability: With an increase in the number of searches on the Internet, the popularity of the web also increases. The guest can search for their amenities because it is available 24/7. The visitor will receive more information about the product. Ads in print media are lost the day after you receive newsprint. In fact, many people even forget about the ad. But it is not so in web ads. The information will be available on the internet 24/7. It is timeless and can be accessed.
Fast communication: Communication on the Internet is fast. Explanations are given online. Frequently asked questions answer regular questions. This saves this cost and time.
Rate success: This is one of the biggest benefits of web ads. The number of people who visited the site, repeat visitors, explanations they bought, and the answers they are given are all registered and can be viewed on the author's website (trader). This will give him the necessary information to make the advertisement more effective. At the same time, it saves the time lost in communication. This is because queries are answered immediately and such encouraging actions lead to saving valuable time.
The Disadvantages
Hard to Attract Customers: The list of merchants is virtually endless and the presence of small businesses will be insignificant. So, small and medium business homes will not get prospective popularity. This can affect sales.
Business activity: Now there are examples of debit cards and credit cards to be stolen. So, in online business it is very difficult to evaluate the business activity.
Isolation: In many cases there is no alternative to direct communication. This will only be possible with regard to sales made by a reseller. These facilities are not available for sale through the internet. Although both parties can talk over VOIP, it is not possible to change a direct contact.