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You've probably heard a lot about pay per click ad and how it can help you improve your online visibility while driving tons of traffic on your website.
It is therefore logical that when the transaction is on interest rates, it is time to take part in paid searches and to target customers to the next level.
The first thing that comes to mind when you visit PPC is Google AdWords. Being the biggest player in the paid advertising market is not surprising that Google AdWords is the world's largest and most popular PPC advertising agency.
However, we advise you not to invest too fast in AdWords without any suggestion. Just because it's the primary ad platform around the world does not mean it's the best option for your business as well. You may want to try out other forums, especially Bing Ads, which certainly have less market share but can serve for the same purpose as AdWords at lower costs, especially if you have a limited budget.
This leads us directly to the comparison between Google AdWords and Bing Ads as ad campaigns.
Prelude: The Two Most Important Gurus in Search Results
As a business owner or consumer, you might be familiar with Google AdWords than Bing Ads. It did not deny that AdWords is the primary choice within Internet ads and businesses to provide access to broader viewers of potential consumers and deliver high profitability.
But before you need Bing Ads as a viable ad group, it's worth knowing the key between two forums that make one better than the other. Allow both sites to be analyzed using key features, which will help you take into account your ad project.
CPC and Ad Rank
Showing a lack of competition and low popularity Bing Ads give advertisers a competitive advantage over AdWords. Smaller advertiser based Bing Ads gives a better opportunity for your ad to appear in better places, making the forum lucrative for budget conscious advertisers.
However, remembering that AdWords has even more search volume and more prospective customers click on ads.
Conversion and Clickthrough Rate (SHF)
Clickthrough rate is a measure that determines the position of ads and cost-per-click. The higher your clickthrough rate, the better your rank and the less you pay. Research has shown that advertisers have a better chance of getting a lower cost per transaction or leading to Bing than AdWords.
Interface and Management
Another important factor especially considering PPC beginners is the interface. When it comes to setting up and managing ad campaigns, Google AdWords will continue Bing with numerous ad programs and features that facilitate targeting, setting, and optimization.
Traffic Quality
When it comes to searching volume and audience size, Google simply has Bing ads. Google is more powerful and has more access, thus connecting more traffic.
However, it is important to keep in mind that not all markets are equal. Google may have a larger market share, but there are many goals in which Bing can offer advertisers a better opportunity to increase traffic, business and sales. This depends on the advertiser's target audience, as AdWords or Bing would be a better channel to drive traffic to your site.
So, who wins battle?
While there is no doubt that Bing Ads is still a dog at Google AdWords, we can not forget that Bing's market share is steadily growing and the platform is performing in the areas of the AdWords campaign.
Both ad groups focus on successful customer targeting, but depending on your industry, budget, competition, demographics and specific goals, one forum can work better for your business than the other.
We would advise you to allocate your advertising budget to Bing Ads marketing or vice versa and see which forum works better for you.
Furthermore, you can invest in professional PPC Advertising Services to ensure performance in online advertising. An expert in services can help you drive maximum profitability by running PPC advertising campaigns that are tailored to meet your specific advertising goals. You get to work with a dedicated team that works closely with you to understand your industry, needs and market, and advises you which ad venue will benefit your business and how you can start with PPC ads from scratch.