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In general terms, advertisement is available for purchase of space in the media or in any other space. But what if you cover your car? Or put a sign where you work? Is this ad?
You may think of advertising as "what show introduce business." Again, very wide terms. You can use a book or DVD in the case to promote your business – in fact, they are very effective if they are given to the target audience. Are they the same as advertisement in a magazine or magazine? Not really. I say that these handed items can be much more efficient.
Is there anything you publicly publicize, accessible to wide audiences? Possibly. Is the advertising area you rent to set up a message about yourself? Yes. Does it matter what you call this promotional device? In my opinion – no.
What matters is your ability to manage the medium and the message. If you advertise your own business on your own vehicle, you can wash it when it gets dirty. If the image or message is damaged, you can do it immediately. If you insert a sign on the customer's lawn, they could take it down. If you put it on your lawn, the chances are that it will remain unless you remove it.
Whenever you control your time, effort or cash to someone else, you're really gambling. Even if they are not deliberate harm, something could go wrong. My feeling is, I'd rather go wrong for me without paying intermediation for privilege.
But I left the law.
This is a long-standing way to discuss ads. I advise my clients that the last thing they should do is advertise.
Read it again. I'm not telling customers, "Do not advertise." What I say to them is: There are millions of things you can do as you control yourself. Make sure you make a number of these costs and costs, and set up a system for dealing with prospects, before giving someone else money and promoting your name in or on the media.
With ads, you often turn over media managers. Many brokers offer advertising design and production services. They decide when and where your ad appears to the public. Very often you have no idea what has happened to your ad. I think it's necessary to spend your time, energy and money by putting together messages you control and which will help you build and grow your potential list directly.