Month: March 2018

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Ethnic Marketing – I just said. It's not an unclean word anymore. So why is Howard's black guy from Halifax still fun & # 39; white main audience?

The goal of marketing diverse and multicultural society is the best way I think is being done consistently with little coverage.

Living in London is like living in the real life of the United Nations. The diversity of the market is ultra and most ads and communications are completely missing or eliminated by misunderstood closets and # 39; The & # 39; minority groups & # 39; In London, almost one third of all Londoners and with a very high average disposable income and exposure to the media, they are a real opportunity for brands and economic rewards for small or large companies. With a view of these powerful employment filters, communication in London can be more effective.

Addressing the problem begins with cultural sensitivity and rigorous recognition of false ideas and insights into diverse cultures. The knowledge gained would allow disturbance of unstable stereotypes and introduce new, innovative and thoughtful creative messages that all consumers would feel good about. something that drives loyalty to the brand.

These informed messages should not "tailor" to different audiences but should include them in public relations. Great monitoring is that these diverse audiences are very easy to achieve because of the high level of ownership of: TVs, mobile phones, interactive television, internet access, and fast-growing television channels, radio stations, and lifestyle magazines.

Communication and marketing are highly sought-after to meet the needs, wishes and demands of individuals; with a view of such a large number of accessible individuals is certainly a market failure or just lost
opportunity.

Source by Mono Ghose