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For almost all time the television has been broadcast, advertisers have shown their products and audience customers from this. However, from the sharp rise in internet sales, this has changed, massively.
With sites like YouTube attracting millions of viewers every day, internet seems to be widely used, but TV and advertisers take more advantage than this.
To help me understand this better, I watched the commercial break between Coronation Street on March 31, 2009 and found that only five different ads were shown and everyone was somehow connected to any audience who were watch the show (eg diapers, perfume, etc.). However, by signing in to one of the most popular websites, YouTube, I found video lists, a mobile ad in a very large quadrant of the page, and numerous URLs on other websites, including Google, the new YouTube owner.
This is a perfect example of ads where the viewer only needs to click on one button to reach another destination, where they find more links and more. This process is called "Click Through & # 39; and each website is visited by a host usually using Google AdWords.
Another form of ads that actually reaches the recipient is by email. When emails were first created they were only texts, but now there are emails with text, video, images and links. When the recipient opens the email, he can get from one place to another by clicking a link through a photo.