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I could still remember the days written on calls. It was for fax, internet and email. Writing electronic devices translates the energy savings of the words and so obvious verbs and unnecessary adjectives had to be omitted.
Today, with the arrival of email and other cheap communication information, you do not have to be so persuasive of your message unless you write an ad.
When you type classified ads for example, each word must be counted in the small space that is allowed and then the chosen word becomes very important.
But the word choice is not just about being short.
Even when you are creating long-term letters you should try to avoid using your personal first name: "We, me, me, us, us". Sales of the message should be about your expectations and not about your business. "With Syndrome" is a common mistake but can be avoided.
Sales messages should deliver benefits to the customer, not a blessing of how many prizes the company has received over the past ten years. When possible, write the copy to a third person.
There are some other words that are very common in advertising but are just too vague to have any power. A great backup is always special. "How to make $ 3,567.23 from your home for 30 days!" has more power than "How to make money from home."
"" – Tell what "it" is rather than leaving "it" for the reader to figure out. This word can often be changed as "it" & # 39; represents or stands.
" Quality " – This has a similar meaning for "personality". We often hear people say someone has a personality. But everyone has a personality anywhere good or bad. The same applies to quality. Every product or service has some quality that the customer becomes the perfect judge.
Superlatives as "Talking, Best, Fastest, Strongest, Better, Minimize, Maximize". The problem with these words is that they lose doubts in readers because these requirements appear unseen. These words lack power because they are not measurable.
Take the word "better" for example. What criterion or measurements were used to judge this product better and how much?
" Solution " – This word can not stand on its own. If you are selling a product or service, it is also obvious that you are selling the solution to a problem, so say what the solution is rather than using the word.
" Technology " – This word is commonly used to suggest innovation and innovation. But customers are worried about the technology behind the products they buy. They are only concerned about the benefits they gain from these products and services.
How many drivers are very concerned about the technology under the stroke of a vehicle they drive? They are really only concerned that the vehicle is reliable and gives them a social status.
" Difference " – Instead of saying you are different from your competitors, analyze the difference instead. Just saying "different" means little and is just filling out. The statement "We will make all the difference" does not understand the prospects more educated than before reading your message.
Consider the following advertiser:
"We will make all the difference because of the better quality and solutions we offer."
It's like junk food – a lot of flavors than zero nutritional value. This statement means little because it is not specific at all. It creates more questions than answers and leaves the reader totally confused. And this is the last thing you want to do with a customer.
Visit any website and see statements like "can save you time and money" (well how much?) "Creating a website in less time" ("less than 2, 4, 100 hours? ), "Maximize the mileage of the gas" (by how much is 1%, 5%, 40%?). All of these statements will triple their activity by using numbers (note that I have the amount of & triple # 39;).
The more accurate your message is, the more credible you will appear. Using a lot of superlatives makes you just reckless. Customers are resistant to this type of hype and filter out these requirements like
When comparing a comparison to your sales letter, enter the initial value, use numbers, and give a deadline whenever possible. So you do not have to use superlatives because the numbers will speak for themselves. If you follow this simple re The glucose conversion rate will increase by 4.7% within 29 days from the date this has occurred.
While the last statement was moral, you can understand its power because certain numbers were used instead of saying only that your sales will increase "19459003]
I think it's It's time to revise your sales message and sweep away the cats leaving pure wheat behind.
You'll be 9.9% happier [that] you did!