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The ads or flight guides I see first-handed therapists are usually very general and say something like
" ONE HOUR MASSAGES: NEW CLIENT SPECIAL,
ONLY $ 45.00! Call Today 555-5555 "
What's wrong with that?
Too generally, too boring, too nonsescript why they should pick you over someone else offer a massage service.
Most therapists fear that by specializing in certain demographic or market areas, such as older people, athletes, people with MS, etc., they will miss all other potential customers who are not in the chosen specialty.
So, instead of focusing on a target audience, run public ads or distribute boring, public aircraft that talk to so many people, nobody is going to pay attention!
It's true that if you specialize in working with pregnant women you may lose weight but think about how confident your pregnant wife (and your doctor) will be to make a appointment with you – one of the few a therapist in town who truly understands the needs of a pregnant woman!
It has been said, "If you advertise with everyone, you will not find anyone!" Example:
1. Imagine if you own a Porsche car. Do you want to take it to the supermarket down the road that works on all types of cars, or think you might be more likely to go to a mechanic specializing in foreign cars. AND, what if the only car he works with were porches … think you could trust him just a bit more than the average boy down the street.
Even though a general boy down the street, you give a new customer discount and # 39; You can still decide to take your car to someone who knows your car inside and out – and you may even feel better to spend a little more for the service because you trust him to know your car!
2. Let's use another example of a coach. You are looking for a coach for your 6 year old child. Do you want to send her to the woman that teachers are adults in the recreation area in your town or the woman who put the pilot in your grocery store and said she specializes in swimming lessons for children aged 2-10 years.
Of course, you must check both to make sure they are subscribed, but I will suggest that you will definitely feel better with your daughter from someone confirmed by children!
So you can see how your customers are going to feel the same way about you? Must you be "public down the street" & # 39; or will you be the one you can make sure to book your time with those who specialize in what they need?
You can of course be specialized in a variety of specialties in massage, but here are some examples of specialties, and some are advised that these particular groups of people respond well. Be sure to emphasize your knowledge and focus that they are interested in.
Use these benefits in your ads and marketing to disassemble and show that you know how to "speak their language":
Geriatric Massage – I will discuss massage therapy with your healthcare professionals if requested. Your family member can stay in the room while we work together. Warm room with heated massage tables – No ladders, we are located on the ground floor Beautiful outdoor garden that you can relax before or after your appointment.
Pregnancy Massage – I will discuss your massage treatment with your healthcare professional if desired. – Special support pillows for comfort – Child care for your other children while you get your massage – Lunch and cream at noon.
Sports massage – I will coordinate massage therapy with coach or coach if requested. – 20 minutes meeting for your event – I can come to you for either before or after massage events – Certified at XYZ Atletic Massage – Associated 123 Athletic Club.
Medical Services – I will discuss your massage treatment with your healthcare professionals if desired. – Certified in medical care ABC – Ice and heat treatment included free – Located at the San Diego Medical Center
So concentrate on one or two special massage options by providing expertise and uniqueness to get you apart competition.
Determine your niche and become as good as you possibly can in that specialty. Your customers will appreciate your knowledge width and it will allow you to focus your marketing efforts more closely so you can focus more on a group of people with less work and greater success!