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Thus you have decided to start a commercial property and you are constantly working here and work there. However, your expenses are higher because you need to buy more and more equipment and products. You are in your nursing home night after night and try to work out how to get more work and hopefully some lucrative contracts. You are knocking doors, making calls and even networking to some extent but it does not seem to be enough. What are you missing? The answer could be as simple as making some simple marketing.
There is much more to marketing than advertising your cleaning. Marketing never ends with the first query you may receive. It's just when it starts.
The basic idea is that you must give people a reason to use your cleaners and continue to give them a good reason to keep you. You must quickly monitor queries, give a quote, show them how to help them overcome their problems with office cleanup and more important post-query follow-up.
Take the customer and give them the reason why they should use your commercial cleaning company for their drying requirements. You also need to give them the reason to pay you what you are asking. But remember, if you're marketing your business right, it's not always about the price you're charging for your services. That's what marketing is at a glance. Sales and marketing are two different aspects of the company. Your ad can be either seasonal or something you make out of necessity but your company's marketing should happen every day and to any business-related contracts or customers.
If you are not used to marketing your business, give it a go and start thinking about the terms. Your business growth and survival in this competitive business environment is dependent on it.
