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Google AdWords is by far the most popular PPC advertising site on the Internet. The reasons for this are simple: well-designed user interface, large number and variety of publishers to publish ads and last but not least a long story of positive interest rates for advertisers. AdWords may be scared to new users, but it's not really hard to learn the skills you need to get started.
This article is meant to be essential in AdWords. So if you are already very familiar with this, this could be a review. The first problem that most people have with AdWords is to get on and hold on to the budget. Most people get annoying because they have not offered enough money for their clicks, which means their ads are low. After a few days of poor results, most new advertisers quickly get their deals and the results are caused by expensive traffic, which returns little if anyone returns. When setting up your AdWords account, set a small budget. Use a Keyword Tool (many of them available on the link page of this website) to determine which searches are most popular and try to find searches that other advertisers have not thought about. This is the best way to get cheap traffic to your website, since less competition means lower CPC.
However, cheap traffic is not necessarily good traffic. Let me repeat this again, just because you get cheap clicks from AdWords does not mean that you use the ad data effectively. Targeted traffic is the key. If your website is selling software instructions and you ask for phrases like "free software" or "download photoshop" you may get very many, many visitors (very cheap) but I can guarantee that your conversion rate (sales / visitor) will be awful . Even key issues like "free courses" will not create positive returns. Normally, never use the word "free" in your ads unless you are actually giving something away for free. Users want to click, cost you money, but are almost never interested in selling money for a product.
However, key phrases using the words "buy" or "purchase" use the number of clicks you get, but will definitely increase your conversion rate and profitability. Going back to my previous example, offering key features like "Buying Dreamweaver courses" or "Professional Photoshop courses" will give you visitors interested in buying the product you are selling and willing to spend money if your product meets your needs. In my next article in AdWords, I will review methods for writing high quality ads to improve your clickthrough rate and conversion rate.