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Drawing traffic to a website is a nolonger secret. However, it is believed that with internet marketing, the rate at which innovations change is three times faster than how things change into normal life. Therefore, you will hear about one great marketing technique or taste and within three months it is no longer effective. That's how fast things change in online marketing.
Fortunately, at all speeds, three methods have continued to work with success over a few years, and if you use them in marketing your website they form the basis for online success.
So, what are three methods that have passed the time test of the invention or the discovery? One is using PPC (Pay Per Click) ads, like Google AdWords. PPC (with well-written ads) will drive you targeted traffic instantly. The only drawback is that it will cost you money (as much as you're ready to pay), but there are a few methods to run more clicks for less money.
To learn how to use AdWords in such a way that you will greatly reduce traffic for less money, I recommend the Google Cash Guide. Another recommended guide is the Rich Jerk Guide. It teaches many useful marketing methods in a very humorous and effective manner.
It is not recommended to try AdWords campaign without basic knowledge. If you make a mistake (such as choosing wrong keywords, wrong countries, or wrong ads), Google will punish you by raising your costs, so do not even consider testing a campaign before you read a Google Specialist Leader.
Another strategy to drive traffic to your website is to use viruses.
These are most of the most effective methods that you can use to drive traffic to your website. But it requires a lot of work at the beginning and great patience. Active marketing is like word of mouth in marketing ofline.
An example is where X will learn about a great product or service and then announce his friend Y who will then inform his friend z.But it is rare that X will only inform Y. He will enforce more than one person. So your client will grow exponentially. But how do you start viral marketing?
There are many ways to do this. Some include:
-Write a book about content related to your product or service. Inside the book there are links to your website. Give this book out for free and give anyone who is downloading it right to give it free for its website. For even effective results, design promotional materials like banners, text links and others that they can use to easily give away your book. This will spread viruses over the internet that will seriously blow the traffic to your website.
-Get free but useful software and take it away for free as the book above. You do not need to have this software on your own. You can get people to design it for you. The favorite places to get software designers are Rentacoder.com, elance and many other positions if you visit google.
– Merge Viral Marketing Sites like freeviral.com. This will also help you start your virus campaign. The only problem is that these are now over schedule and it can be difficult to raise significant traffic from these.
To learn how to use viral products and latest developments in viral products, we recommend first reading and testing the virus products that Mark Joyner and Telman put.
When virus marketing is used effectively, it can really lead you a lot of traffic and targeted traffic in this case.
The third effective strategy for reducing traffic to your website is using Search Engine Optimization (SEO).
SEO requires more work and patience. It will not drive you right away, but it has a lot of potential on PPC – when your site is optimized and reach the top of organic search engines, you get tons of traffic free!
Organic search results (visitor from search engines) are considered as more reliable than proven results, so they run more sales.
Well optimized site would take several months to reach top rank (depends on keywords and competition).
Getting a maximum score is done by analyzing your websites SEO attributes for your main keywords and trying to copy their methods and doing a little better to outline them.
1. Onpage Optimization
2. Offpage Optimization
Onpage elements contain:
Title – The title of the page should contain key keywords and be as short and it is possible to give them more weight.
Header Tags – You should include your main keywords within the header, especially the H1 tag, which is usually simply the title of the content. Other keywords should appear in subheadings, which are your H2 tags. You should also show bold and underline these titles that contain keywords.
Keyword Density – You should include your main keywords as often as possible without the content appearing spammy or nonsensical.
Meta Tags / Descriptions – You should use a meta teacher to write a description of the content of your website. This will not appear on the website, but in the description in the search engine. It should be convincing so visitors click on the link on your site, in addition to your main keywords for optimization.
Captions – If you have graphics on your site, you should include your main keywords in the alt tag of each image.
Offpage Optimization:
While optimizing your site is still something you should do, that's not what will get you in search engine rankings. It is a part of optimization that makes it possible. Optimization optimization is the largest percentage of your website's SEO campaign. This is where most time passes and where patience is stretched. This can basically be the essence of one word-LINKS.
Google and most other search engines place great emphasis on both the quality and the volume of internal links on your site. You want to get as many connections as possible, but you should place more emphasis on getting good links from sites that are similar to your choice and from pages with a high page rank (PR).
Offpage parameters include:
– Which Web Pages Are Related to You
– Number of Pages Related to You
– PR on the Web Site Related to
] – The page related to you
– Anchor the text used in your related link
– The number and types of links related to your website
– Number Extend to your
Link – Total Links to Your Website
– Whether or not the web pages that are related to you are considered by Google as a source site or not.
Making search engine optimization can be done manually, but it is very time consuming. There are some programs that automate SEO processes.
I personally use WebCEO and SEO Elite. This software will allow you to analyze your competition for any keyword and tell you which sites relate to them, the relevant PR, how important each link is in terms of SEO, contact email address, and much more.
This will allow you to contact this good contact person yourself and get them to connect to your website as well. The software also allows you to find a contact server for any keyword you choose, as well as to see if any existing Link Affiliates are still linking back to you. It will also tell you where you rank in major search engines for a particular keyword.
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