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Month: August 2018
Facebook: A Cost Effective Advertising Way
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Today, social networking sites are used by everyone from teens to grandmothers. The reason for the success of social networking services is their popularity and convenience, especially Facebook. About 100 million people in the US are part of Facebook. And if Facebook can connect thousands of people worldwide to social factors, why not benefit from using it to advertise your product or service? Imagine how far your ad reaches when you submit it on Facebook. It's usually more economical and cost-effective than the cost-per-click (CPC) bids that appear elsewhere on the web.
A simple principle of Facebook's mindset does not want to leave the site they are on and go to another page less interesting. Simply putting ads that take them directly on the advertiser's website is not a good idea. Instead, try concentrating on creating a Facebook page for your particular product / service, so the user does not find that he is taken away from Facebook for something that is not interested in him.
When you are advertising with Facebook, check the user's needs. Photos attract people to read or learn more about a particular product. Every ad with more text and fewer images will usually not attract people. Humans tend to look at the pictures rather than read the text.
For this reason, the Facebook advertisement must have attractive, but short line lines associated with the image. It is then necessary for the ad to be regularly updated, since old ads do not entertain users because the ad offers no unique viewing.
Here are some tips on how Facebook ad works:
1. Selecting a ticket – Facebook users provide detailed information about themselves like likes, hobbies, education, and more. When an advertisement is on Facebook, companies can use this information and targeting groups who are most likely to be interested in a particular product / service.
2. Track Users – Facebook keeps track of how often a user has clicked on a particular ad, but does not follow what happens after that. It is a social responsibility to monitor what or whether a particular user clicked on and bought anything, or just browse and moved.
3. Pop ups – Facebook advertisers knew that traditional ads are not noticeable. Instead, they offer ads that are about 135 characters and an attractive image. Usually, 3 to 4 ads are displayed at once in the vertical column next to the Facebook page.
4. Be aware that Facebook discards any advertisement that is dangerous or threatens content that does not match certain age groups. It is part of its advertising policy.
The result is that ads on Facebook are different ads on Google. People go to Google to find information, not watch ads. Then the ad is best placed on Facebook because the user does not mind spending a minute or two reading your ad. Who knows, that could only be him.
