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Since David Ogilvy, renamed as "Father Advertising", held his seventh birthday anniversary July 21 this year. It is only fitting that we trust this myth as an original thought and claim the basics of advertising changed Madison Avenue in the 1960s and 1970s.
Ogilvy is known for his creative genius, but perhaps his greatest contribution is to advertise his formula to create great advertising campaigns that are still widely used today. When advertising was about creativity and artistic talent, Ogilvy went to put science in his craft. He fought for using four basic principles in the process of creating an ad campaign. These are dependence on research, professional discipline, creative brilliance and focus on delivering to customers.
Many other great advertising teachers molded by Ogilvy, who believed that an advertiser should be well-off and be a product of many influences. He was perhaps the best example of this religion. After all, diversity in his blood flows. Ogilvy was the son of scholar scholar and financial broker, and he also served as a chef, researcher, farmer and salesman to cook stoves. He was so good at selling the ovens the company worked for and asked him to write a manual for other dealers. He also served as a chef, researcher and farmer.
Among the many great and memorable advertising campaigns created by Ogilvy are Hathaway shirts, Schweppes, Rolls-Royce and Shell. He also had some controversial tendencies, especially early in his career. Did you know that his first ad campaign showed a naked woman? Ogilvy later advised that this advertisement had embarassed him, but he continued to believe that unconventional methods, such as nectar, took place in advertisements.
Part of Ogilvy Folklore is how he started advertising. Elder brother, Francis, worked at the London agency Mather & Crowther. Francis showed his bosses the handbook that David had written. Big bosses were very prominent. In fact, they were so impressed that they offered David a quick job at the agency. And as the old clique goes, the rest is the story.
